Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)
At AMN, Ektron is used by the Marketing department so they can manage and edit content without IT intervention. Marketing also uses the tool to build and publish campaign landing pages. The IT department uses Ektron to manage website templates for both desktop and mobile.
- Landing page creation. Marketing can quickly learn to create pages on the fly. Easy to do.
- Managing content and graphics. Clean interface and easy to navigate.
- URL aliasing. Marketing can quickly change the names of pages and assign SEO friendly URLs.
- Speed. The tool can be slow in certain browsers.
- Uploading graphics. Load balancer does not work well.
- Faster campaigns to market
- Free up IT from doing content management
- Puts Marketing in control of the web content
We didn't really evaluate others. Some were too expensive, like SiteCore. We picked Ektron because we are a .Net shop.