Digital Experience Platforms (DXP)

TrustRadius Top Rated for 2023

Top Rated Products

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1
WordPress VIP

Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.

2
Bloomreach Commerce Experience Cloud

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing…

3
Magnolia

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times,…

4
Adobe Experience Manager

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering…

5
Acquia Digital Experience Platform

The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…

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1
Progress Sitefinity

Progress Sitefinity is a content management and customer analytics platform. It supports content management, tailored marketing, multi-channel management, and ecommerce sites.

2
Optimizely Content Management System

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

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3
Bloomreach Commerce Experience Cloud

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing…

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4
Acquia Digital Experience Platform

The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…

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5
Adobe Experience Manager

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering…

6
Magnolia

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times,…

7
Salesforce Experience Cloud

Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate…

8
Kentico Xperience

Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.

9
Jahia Digital Experience Platform

Jahia is a Java-based enterprise content management system. It features an integrated user portal, web publishing and content management, document management, collaboration, and multi-channel publishing.

10
Crownpeak CMS

Crownpeak CMS is a composable, enterprise-ready content management system that empowers global teams to seamlessly orchestrate personalized digital experiences across all content channels. Marketing teams can create, manage, and monitor inclusive, accessible, and transactional experiences…

11
Tridion

Tridion (formerly SDL Tridion) aims to connect people, processes, and information through a complete portfolio of collaborative Content Management, Knowledge Management and Headless delivery technologies. Combine with Accelerators for fast time-to-value and RWS Translation Management…

12
Yext

Yext is a digital experience software provider headquartered in New York, New York.

13
WordPress VIP

Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.

14
Adobe Audience Manager

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

15
HCL Digital Experience

HCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive…

16
Experro

Experro is a headless and composable Digital Experience Platform (DXP) built to deliver shopping experiences that are fast, personal, and memorable. It is a unified commerce platform enabling businesses to go headless while supporting scalability and flexibility for e-commerce businesses…

17
Umbraco CMS

Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco…

18
OpenText TeamSite

OpenText TeamSite accelerates and simplifies the end-to-end digital content and campaign lifecycle, from content creation and rich media management to omnichannel publication, optimization, automation, commerce, and community. According to the vendor, with TeamSite, users can: Capture…

19
CoreMedia

CoreMedia is a global provider of web content management software headquartered in San Francisco and Hamburg, Germany, with offices in Singapore and London. CoreMedia CMS, or CoreMedia 7, is a Java-based web content management and publishing system supporting high traffic, multi-…

20
Ibexa DXP

Ibexa, headquartered in Oslo, helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences, with their eponymous digial experience platform (DXP).

21
Pimcore

The Pimcore Platform™ is an enterprise open-source software for managing any digital data and customer experiences across any channel or device. Pimcore is used to keep single, harmonized, up-to-date versions of any corporate master data, manage, consolidate, share and transform…

22
Liferay Digital Experience Platform (DXP)

Liferay Digital Experience Platform is an enterprise-grade platform that enables companies to create and connect personalized digital experiences across web, mobile, social, in store and other touchpoints. It provides the technical foundation (deep integration, security and modularity)…

24
Kontent.ai

Kontent.ai is a headless CMS. In the Kontent.ai platform, control over content underpins all operations and workflows. Content creators, enabled by native AI skills, collaborate in real time, making it easier to land on the best ideas, reduce bottlenecks, and maximize the impact…

25
Arc XP

Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences. With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a…

Digital Experience Platforms (DXP)  TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Digital Experience Platforms (DXP)

What are Digital Experience Platforms (DXP)

Digital Experience Platforms (DXP) allow users to control and optimize their customers’ digital experiences across all potential touchpoints. Typically, vendors in this space offer a portfolio of integrable products, or (less commonly) one suite solution to manage digital experiences. DXPs collect and aggregate customer data across a range of digital channels. This enables companies to build, maintain, and personalize the content available to its customers.

Many products in this category are functionally very different, even though they may all contribute to managing digital experience. For example, a DXP may include individual e-commerce, business intelligence, marketing, data analytics and management, content management, and customer experience products. These functionally specific products are also included in this category. Additionally, DXP suites from different vendors do not always contain the same components. This can make it difficult to directly compare these products with one another, even though they each address a part of digital customer experience.

For enterprises, it may be convenient to categorize and compare products with functionally different components within the context of a DXP. This can help companies integrate their digital experience management strategy.

DXP Benefits

One key benefit of DXPs is the ability to access and coordinate different products across multiple interaction channels through one unified interface. These channels can include websites, customer portals, e-commerce systems, and mobile apps.

The core functions of digital experience platforms include:

  • Granting individuals personalized access to information based on their user credentials
  • Streamlining customer interactions across channels to provide a consistent experience
  • Coordinating and collecting customer data across all touchpoints using APIs
  • Conducting web-based analytics on customer data
  • Securing and storing customer data collected across multiple digital channels

These platforms are similar to and may have overlapping capabilities with a few other software categories. These include: customer experience management (CXM), enterprise content management (ECM) products, and more advanced content management systems (CMS).

However, the goal of CXM products is to improve customers’ experience using feedback and customer data. In contrast, DXP products aim to streamline, coordinate, and personalize the presentation of content to users across multiple interaction channels. CXMs may also involve serving personalized content and experiences, but for the purpose of customer satisfaction and retention. DXPs are more focused on integration, presenting a unified brand face to customers, and giving marketers more strategic control over personalization.

ECM software is focused on maintaining the internal company ecosystem by capturing, storing, and managing structured and unstructured data and content. In a similar vein, DXP products also aim to streamline processes. However, they manage external-facing digital experiences (i.e. customer’ and prospects’) rather than employees’. DXP use cases expand beyond optimizing internal functions, site development, and data management to include providing a better customer-interface.

Evolution of Digital Customer Experience Software

Digital experience platforms are the next evolution of content management systems (CMS) combined with elements of CXM.

Content management systems have traditionally focused on managing the creation and presentation/layout of customer-facing web content. They are commonly used for blogs, news sites, e-commerce and corporate websites, and company intranets. CMS software is still a good option for buyers who deliver and manage content primarily through web channels.

Currently, many companies are reinventing the way they do business to make it more customer-oriented. Digital channels such as web, mobile, e-commerce, and social media have become very popular customer interaction channels. Consumer expectations are higher than ever, regarding the degree of consistency, integration, and personalization brands should be able to provide. And CMS products typically do not include the tools necessary to manage customer experiences across all these communication mediums.

DXPs have emerged as an enterprise level solution to optimize and organize a customer’s experience across multiple interaction channels - not just on their websites. These software suites also include products that can process and analyze customer data to facilitate content personalization and presentation.

Related Software Categories

Besides CXM software, digital experience platforms are closely related to three legacy categories.

One thing to note is that a hallmark of many emerging DXP software suites are their strong integration capabilities. Thus, though the DXP heritage categories below are somewhat functionality specific, most suites offer products that address each of these areas.

1. Content Management Systems (CMS):

These type of DXPs may be better suited for marketing or creative departments that focus on short-term customer acquisition. Key features include strong user segmentation for larger audiences, web-based analytics, and content management for advertising and email campaigns.

Examples of DXPs that have developed out of CMS products are: Adobe Experience Manager, Sitecore Web Content Management, and Kentico Web Content Management.

2. Ecommerce Platforms:

DXPs typically include commerce functionality or integrate with ecommerce platforms, however, they serve a much wider range of purposes. Ecommerce style DXPs are often used in retail environments to personalize the presentation of content for shoppers. They may integrate with other functionally specific products such as inventory management, payment, shopping cart, and check-out and fulfillment software.

Examples of DXPs that have been developed by ecommerce providers are: SAP Hybris, Salesforce Commerce Cloud, and Magento Commerce Cloud.

3. Web Portal Software:

DXPs derivative of portal software may be better suited for cultivating long-term relationships with customers post-sale. Customer portals can collect highly personalized information specific to individual customers (including content for product promotion). This helps companies understand the factors contributing to customer satisfaction, loyalty, and renewal.

Examples of DXPs emerging from the web portal space are: Liferay Digital Experience Platform and Jahia.

Digital Experience Platform Features & Capabilities

These are some of the common capabilities offered by many DXP products. However, this is not an exhaustive list and may not be standard for all vendors in this space.

  • Content management
  • Content personalization and A/B testing
  • Content classification
  • Content search and discovery
  • Collaboration
  • Social media
  • Integrations (e.g. CRM, HR management, marketing automation, third-party CMS applications, e-commerce systems, and social media platforms)
  • Content aggregation
  • Customer/user data management
  • Analytics and optimization
  • Security administration
  • Cloud enablement

Digital Experience Platform Comparison

Before deciding to invest in one digital experience platform over another, consider the following key factors:

  1. Function and fit: since DXPs have evolved from a few, functionally different, types of software (e.g. CMS, web portal, and ecommerce platforms), make sure you pick a digital experience platform that best fits your current use case.
  2. High TCO: While many DXPs are well-suited for midsize businesses and enterprise organizations, they can have high initial costs and additional implementation fees that make the platforms too expensive for smaller businesses. Overall, digital experience platforms can have a high total cost of ownership (TCO).
  3. Developer resources: depending on the type of DXP, certain platforms can require more developer resources to help produce and update different types of experiences or content. For example, true Headless CMS platforms often require extra technical work to update content that has been pushed out to web, mobile, or other endpoints.

Pricing Information

Vendors that offer software suites with a range of different products to manage digital experience typically price products individually rather than as one large suite bundle. Individual products may either have a one time or annual licensing fee, or be charged a monthly subscription fee. Since these are large enterprise investments, most prices are not advertised on vendor websites but are available upon request.

Related Categories

Frequently Asked Questions

What do digital experience platforms do?

Digital experience platforms (DXPs) enable companies to provide customers with digital experiences, at scale, and across a range of digital endpoints and channels. This can include creating a content asset and then pushing it out across many endpoints (e.g. a mobile application, webpage, or ecommerce website).

These types of platforms are relatively new in the software-as-a-service (SaaS) world and have emerged from a few different types of software, including:

Why use a digital experience platform?

Digital experience platforms help benefit companies in a few key ways. One of the biggest advantages is the ability to provide customers with a more seamless and frictionless digital experience across touchpoints and channels. DXPs can also help companies optimize the digital experience they create based on user analytics and customer data collected from multiple digital channels. These platforms allow companies to tailor the content and experiences customers have based on their user credentials, which helps provide customers with more relevant and personalized experiences.

What are the best digital experience platforms?

According to end-user feedback from reviewers on TrustRadius, some of the most popular digital experience platforms (based on the number of reviews they have) include:

To learn more about DXPs and read reviews of top products, visit TrustRadius’ Digital Experience Platforms page.