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Oracle Eloqua Review: "Eloqua is a great marketing automation tool"
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December 17, 2013

Oracle Eloqua Review: "Eloqua is a great marketing automation tool"

Score 8 out of 101
Vetted Review
Verified User
Review Source
Software Version
Marketer
Modules Used
E9

Overall Satisfaction

  • Marketing Automation: sending out multiple emails, nurture, setting up an involved nurture program that allows for a lot of selection.
  • Allowing the segregation of customer by number of emails delivered within 24 hours
  • none
  • Smoothness of operations.
  • Ease of training.

Product Usage

33 - Marketing primarily--corporate, customer and field
2 - All from Senior Level to beginner users
  • Daily marketing automation
  • Reporting on emails
  • Usage stats
  • Program builder extensive nurture program
  • Lead scoring
  • Long term nurturing

Evaluation and Selection

No - Wanted to create a marketing automation database tool
  • Marketo,Pardot
Knowledge and ease of training
  • Price
  • Product Features
  • Product Usability
Wanted a product that all depts. could use easily
Check better on the customer support side of things

Implementation

Was not here at implementation
  • Vendor implemented
Change management was a major issue with the implementation - Do more research on the support end of things
  • Building of nurture program
  • Upload of customer database

Training

  • Online training
Multiple choices for training and great courses

Configuration

Using E0, there is an ease to building Program Builder
Just keep on trying and pushing through it
Some - we have done small customizations to the interface - Had an outside agent do it
No - we have not done any custom code
Nope...just continue to work towards making things easier

Support

They do not let clients know about issues....they only know when issues have been resolved or if they happen to bump into it and call....then support will let them know it is a known issue....SHOULD NOT BE THIS WAY
ProsCons
None
Slow Resolution
Less knowledgeable
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Support doesn't seem to care
Slow Initial Response
No - We shouldn't have to pay for better service, should be built in and a company wide mission
Yes - No...took too long to resolve something
Unfortuntely no, I cannot do this

Usability

Ease of training
ProsCons
Like to use
Well integrated
Convenient
Feel confident using
None
  • Sending out emails
  • Building distribution lists
  • Pulling batch reports
  • finding Hypersites

Reliability

They are working to make things easier with E10
There appears to be times it goes down and there is no notification
Fix support

Integration

They are trying to get better and offer good alternatives
  • Salesforce
Ongoing and can be confusing
  • File import/export
  • API (e.g. SOAP or REST)
  • AppExchange or similar marketplace
Involve customer support or your customer success manager

Vendor Relationship

Was not here then, but was easy with this years contract
Some good, some bad
Basic service and discover
Bring customer service and success manager in asap

Upgrading

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