Eloqua helped double our inquiries in the first 3 months!
December 17, 2013
Eloqua helped double our inquiries in the first 3 months!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Marketer
Modules Used
- Eloqua 10
Overall Satisfaction
- Campaign Canvas makes it easy to build robust drip marketing campaigns with various branches based on activity and/or demographic data.
- Emails and landing pages are so simple to build - no html required to build out.
- Profiler gives our sales team more insight than they have ever had into what their leads are doing digitally and how they are interacting with us.
- Eloqua, like all marketing automation solutions I have seen, only matches leads on email address so we run into a lot of duplicates when someone enters a personal email vs. their professional email in our system.
- Some of the Sales tools they offer have usability issues - we just rolled out Engage which enables our Sales team to send and track emails through Eloqua and they have run into some issues such as uploading a report of email addresses to send to or being able to preview an email before it is sent.
- We have a small marketing team of 2 and our efficiency has increased greatly.
- Our email deliverability has improved from 55%-75% (before Eloqua) to 93% with Eloqua.
- Inquiries doubled over first 3 months.
- Sales qualified leads increased 62% year over year in the first quarter, and 114% year over year in the second quarter.