Eloqua helped double our inquiries in the first 3 months!
December 17, 2013

Eloqua helped double our inquiries in the first 3 months!

Laura Snowden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Eloqua 10

Overall Satisfaction

  • Campaign Canvas makes it easy to build robust drip marketing campaigns with various branches based on activity and/or demographic data.
  • Emails and landing pages are so simple to build - no html required to build out.
  • Profiler gives our sales team more insight than they have ever had into what their leads are doing digitally and how they are interacting with us.
  • Eloqua, like all marketing automation solutions I have seen, only matches leads on email address so we run into a lot of duplicates when someone enters a personal email vs. their professional email in our system.
  • Some of the Sales tools they offer have usability issues - we just rolled out Engage which enables our Sales team to send and track emails through Eloqua and they have run into some issues such as uploading a report of email addresses to send to or being able to preview an email before it is sent.
  • We have a small marketing team of 2 and our efficiency has increased greatly.
  • Our email deliverability has improved from 55%-75% (before Eloqua) to 93% with Eloqua.
  • Inquiries doubled over first 3 months.
  • Sales qualified leads increased 62% year over year in the first quarter, and 114% year over year in the second quarter.
We just signed our renewal - Eloqua's robust capabilities coupled with their ease of use makes it a no brainer.
Start simple - Eloqua is a very powerful tool and it can be a bit overwhelming trying to implement everything they do right away so start simple and take it one step at a time.