The Marketer's Magic Stick!
Overall Satisfaction with Oracle Eloqua
Pros
- Lead Scoring is absolutely terrific. We have seen the difference moving from E9 to E10, now scoring is a module and takes couple of seconds to score a record and send it to our CRM instead of 12hrs in the past.
- Preference Center; we have redesign our communication and preference center directly on top of Eloqua instead of using a 3rd Party vendor for this.
- Lead Nurturing of course is probably where marketing automation is making lot of sense and eloqua is very good at this.
- Data management and data cleanup as almost everything can be automatized, we use Eloqua to cleanup our database on regular basis.
Cons
- 1 contact = 1 email address, which is sometimes not the case as the border between B2B and B2C is disappearing at the moment, so I'd like to see multiple emails managed for 1 contact, but I know it's coming.
- Review process; as I manage a global demand center I need to get the job done by my people reviewed by local managers, having this process embedded into Eloqua would definitely help!
- Reporting, we always need more details, analysis, reports, i'd like to get more flexibility in the Insight module.
- Lead flow time; It takes just minutes between an action on our website and a lead to be triggered after scoring, so better sales efficiency.
- Less leakages! Eloqua delivers leads, correctly formated with all necessary details for a good follow up, all of that verified by Eloqua first.
- The sum of the 2 points above is making our sales team much more efficient and therefore we see better conversion rate and more leads for the same budget!
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