Eloqua Overcomes the Challenges of

Webinar Automation is a high value activity. Using Eloqua and the Adobe Connect cloud connector allowed us the following:

The AppCloud connector significantly improved the customers’ experience with the webinar program. In order to participate in a webinar, the customer must be on the list in Adobe Connect. By automating this process with the cloud connector we not only removed a manual process, but also reduced the risk of a customer being blocked from an event due to human error.

Increased efficiency. The changes we made to the process flow reduced work time by eighty-three percent (83%).

With the new solution, requires minimal intervention due to automation.

Increase job satisfaction of Marcom specialists who no longer must be hands-on with asset development and ongoing monitoring or intervention.

Recognition of significant webinar improvement by executive, sales, product, and marketing management.

Email delivery and reporting is excellent. I particularly like being able to see in advance of deployment which customers in my list are unsubscribed or in one of our exclusion lists. This helps me evaluate the quality of the list before committing to deployment.

Form development is very easy and the wide range of data processing steps allows for great flexibility regardless of database.