Overall Satisfaction with Oracle Eloqua
- Segmenting customers/prospects to send the right message to the right contact.
- Mapping campaigns from basic newsletter to marketing automation.
- Scoring leads to increase sales conversion rate.
- A web agency works with us to create our emailings, but from time to time, we do it ourselves and it is not that easy to use.
- For end users, difficulty to use it if not in the tool on a daily basis.
- Easier to use this marketing automation platform for A to Z follow-up.
- Great ROI on marketing campaigns, more lead conversions.
- Better customer service with specific customer-service campaigns.
Eloqua platform answers fully to our needs of segmentation, campaign and lead scoring. The other was only dealing with the campaign part.
Using Oracle Eloqua
5 - I am the sole administrator of the platform and the marketing team (4 people) uses it to implement campaigns in each of their specialty (external communication, customer service, social media, digital products)
In case I need support, I call the Eloqua support dept in London, UK
- Segmenting contacts.
- Sending campaigns.
- Sending out leads to our sales team.
- We started launching automation campaigns after a year of implementation, I was told that it was earlier than market standards
- We use Eloqua for all data quality management campaigns, which is time saving and unexpected!
- Our social media programme needs to be addressed via Eloqua and all social information should go to our sales team,
- Our customer service department has great expectations for specific campaigns
Evaluating Oracle Eloqua and Competitors
Yes - For several years, we have been using emailing platforms but we were never fully satisfied with their ROI.
- Product Features
- Product Usability
- Analyst Reports
Eloqua platform integrates the whole marketing process from targeting to sending out a campaign and helping lead conversion in Salesforce.
If I had to do it over, I might have better evaluated the time needed for the first 6 months of use.
Oracle Eloqua Implementation
- Implemented in-house
- Professional services company
We both had an internal developper and the help of Kerensen Consulting as part of a whole marketing / customer service lot for our CRM
Change management was a small part of the implementation and was well-handled - Change management was a small part for the marketing lot including Eloqua, as I was in charge of administering the platform and training the marketing and communication team internally
- The main issue was the quality of our marketing data which needed to be reviewed before connecting Eloqua to our CRM, a long and thorough process
- Another was to make Eloqua work with our Salesforce CRM, to be sure that the marketing data went up correctly to our CRM through our lead scoring process
Oracle Eloqua Training
Oracle Eloqua Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - I did not know it existed!
Using Oracle Eloqua
Pros | Cons |
---|---|
Like to use Relatively simple Well integrated Consistent Convenient Feel confident using | Lots to learn |
- Campaign mapping is very easy to use and to explain to others.
- Segmentation includes every aspects of what we need to set the right target.
- I had difficulties defining the lead scoring process, as we have so many different business cases in our market.
- Insight is not that user-friendly and I need to rewrite data to make it "presentable".