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Excellent marketing automation platform. Sync with Salesforce surprisingly slow - sometimes takes 75 minutes.
Updated January 15, 2015

Excellent marketing automation platform. Sync with Salesforce surprisingly slow - sometimes takes 75 minutes.

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

  • Good Marketing Automation platform. Works well in a Salesforce.com-centric environment. In my experience (extensive implementation, extensive use at one company, and review/consulting in 3-4 other companies), it is a highly flexible platform that met most of the marketing automation needs of our high-volume/high-velocity marketing model.
  • In particular, we designed and built a very robust Drip (Nurture) Campaign architecture using Program Builder. This architecture allowed Marketing Qualified Leads (MQLs) to be automatically added to the best nurture campaign (of the 20+ nurture campaigns in our arsenal), and automatically "promoted" to other nurture campaigns if the MQL took subsequent actions that warranted a different level of interaction. in addition, we automatically interrupted all nurture activity if the lead became a Sales Qualified Lead (SQL).
  • Also, Eloqua's Salesforce integration includes access to the CamapignMember object, which is not typical of most Marketing Automation platforms (to my knowledge). (Most Marketing Automation products are well integrated with Lead, Contact, Opportunity objects. Most can add members to Campaigns. However, Eloqua's ability to access all fields on the CampaignMember object, including custom fields, is a big advantage that we used, with excellent business results.)
  • Integration with Salesforce.com is extensive, but is less "seamless" than I've seen with other products I've used and/or evaluated (Marketo and Pardot, for example).
  • Processing time (time for a Lead and his campaign activity to be fully added to Salesforce.com) is slower than other systems - as much as 75 minutes, in our implementation.) In our high-velocity marketing model, this was an issue for us. (Since then, Eloqua has made strides to speed up Eloqua/Salesforce updates, so this may be less problematic now.)
  • The combined Eloqua/Salesforce architecture enabled our Marketing Team to scale efficiently to (a) handle much higher volumes of Leads, and (b) maintain Marketing ownership of leads longer before handoff to Sales.
  • This was a key component of our company's ability to operate a high-velocity, transactional B2B sales/marketing business model.
In late 2013, we conducted an evaluation of Marketing Automation platforms, and selected Marketo over Eloqua and Pardot. Having already implemented and used Eloqua at a previous company, we decided Marketo is a better fit for us - primarily driven by Marketo's easier-to-use functionality and comparable feature sets. Candidly, I think Eloqua probably has a fuller set of features (and my personal experience with Eloqua is now somewhat dated), but we have identified no missing features in Marketo that caused any regrest with our decision to implement Marketo. And Marrketo is far easier to use than Eloqua - both in initial implementation and day-to-day use.

Using Oracle Eloqua

Strong overall ability to handle the complexity of our marketing needs, and to adapt to on-the-fly marketing requirements.