ExactTarget's IMH
Anonymous | TrustRadius Reviewer
October 26, 2013

ExactTarget's IMH

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • The Interactive Marketing Hub gives a holistic view of your campaigns, emails, mobile connect, calendar, social pulse, etc.
  • The IMH provides an easy to navigate dashboard
  • Speed
  • Better integration metrics with Salesforce (ex: A/B split testing with SF campaigns/reports)
  • Increased process efficiency
  • Increased visibility to campaigns
The IMH is easy to navigate, provides powerful email and commuting tools and allows us to work quickly and efficiently on a large scale.
It's always important to understand the integrations and integration timelines, how your business can use the tool to the best of its ability and how to report ROI back to your company to prove the value.