A quick review of Pardot from an Admin's perspective
October 26, 2013
A quick review of Pardot from an Admin's perspective
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction
Pros
- Tracking your prospect's interaction with your company.
- Organizing email campaigns.
- Prioritizing leads for a sales department.
Cons
- Automation rules often take a while to fully implement.
- Integration with Salesforce has a substantial lag time.
- The requirement to have a particular prospect field correspond to each question asked in a Pardot form leads your Pardot prospect fields to be incredibly lengthy and mostly empty.
- Faster lead conversion.
- Higher sales team morale.
- An increased focus on what leads to an effective marketing campaign.
Product Usage
10 - Sales, Marketing, Account retention, Recruiting, Tech, and Executive level management.
2 - Administration of Pardot really only requires one individual although our team has split the load into two sections. One individual is in charge of the sales applications of the product while the other oversees the marketing processes.
- Lead tracking
- Form creation
- Email tracking
- As a way to track client satisfaction surveys results using a completely automated system
- All of our webcasts now have their own stand alone Pardot landing pages
- Pardot's drip campaigns have been an invaluable resource for our recruiting department
- Further automation of the process of lead conversion.
- Building out drip campaigns to be more responsive to the unique needs of prospective clients.
- Further customization of the Pardot lead scoring in order to best reflect a prospect's specific interest in our products.
Evaluation and Selection
Our Pardot sales rep really went the extra mile in ensuring that we were comfortable with the program. This level of attentiveness to customer needs has continued throughout our time as a client and has truly contributed to our team's mastery of the system.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
The most important factors to our team were price and product features. We were not replacing an existing marketing automation software so the proposal was an entirely new expense to the company that had to be justified. The extensive list of product features more than filled that need for us.
Honestly we are very happy with our decision. I'm not sure there is much that we would change.
Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Immediate help available Support cares about my success Quick Initial Response | Not kept informed Escalation required |
We onboarded one of our admins after the general product training for the rest of the staff had occurred. Our sales rep has been very patient answering his questions even though she had already reviewed several of them with other employees previously. Her persistent attentiveness has really paid off and we are seeing results with a very adept administrator on site now.
Usability
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- Prospect list generation.
- Adjusting lead scoring.
- Sending emails to selected prospects.
- Creating custom forms due to the need for each field in the form having to relate directly to a prospect field shared by all prospects in the system.
- Assessing which web pages a prospect has viewed.
- Updating event attendee lists.
Yes - It depends on what you intend to use it for. Its very easy to get updates of prospect activity on your website but certain more involved Pardot tasks range from more difficult to impossible when using their mobile interface.
Comments
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