December 24, 2013

Review: "Flurry analytics iOS pros and cons, improvement areas"

Kiran Naiga

Product Manager - Mobile

EMCInformation Technology and Services, 10,001+ employees

Score 7 out of 10

Vetted Review

Verified User

Software Version
Mobile analytics software

Modules Used
Flurry sdks for iOS

Pros and Cons

Setting up customized dashboards and notifications is easy
Support for offline analytics - key use case for our tablet app
Some of the mobile analytics packages I explored did not have multi-platform support. Flurry offers great support for both android and iOS

Some of the metrics could be inaccurate ( our app has links to other apps, when a user tapped on these links, they were not accurately tracked. Note - could have been a bug, and, and might have been fixed in latest sdk)
Exporting data to excel - needs better support
Unsure if I agree with how session timeouts / new sessions are tracked

Return on Investment

Higher engagement ( helped improve first use experience of app)
Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
Reduced churn rate ( given easy way to set up conversion funnels)

Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)

Likelihood to Recommend

Look for multi platform support
Research how active the live customer support organization is
Look for a good balance of both user acquisition and engagement metrics