Flurry analytics iOS pros and cons, improvement areas
December 24, 2013

Flurry analytics iOS pros and cons, improvement areas

Kiran Naiga | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Mobile analytics software

Modules Used

  • Flurry sdks for iOS

Overall Satisfaction

  • Setting up customized dashboards and notifications is easy
  • Support for offline analytics - key use case for our tablet app
  • Some of the mobile analytics packages I explored did not have multi-platform support. Flurry offers great support for both android and iOS
  • Some of the metrics could be inaccurate ( our app has links to other apps, when a user tapped on these links, they were not accurately tracked. Note - could have been a bug, and, and might have been fixed in latest sdk)
  • Exporting data to excel - needs better support
  • Unsure if I agree with how session timeouts / new sessions are tracked
  • Higher engagement ( helped improve first use experience of app)
  • Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
  • Reduced churn rate ( given easy way to set up conversion funnels)

Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Look for multi platform support
Research how active the live customer support organization is
Look for a good balance of both user acquisition and engagement metrics