Mobile Analytics Tools

Mobile Analytics Tools Overview

Mobile analytics tools support the analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile analytics platforms supply insights about how site visitors navigate sites and applications via smartphones or tablets and how they experience the app in their mobile device's browser.

Mobile analytics for native smartphone applications allow developers to study user interaction with the app and leverage this data to guide development. For mobile app analytics, the number of downloads is a key metric, as is retention/app usage over time. Mobile analytics may cover hard ROI as well for apps that monetize directly. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.

Many mobile analytics tools have invested in centralizing analytics from multiple mobile platforms and sites. This centralization is intended to help businesses track app users’ or mobile site visitors’ journeys to and from their specific site. This greater visibility presents a more comprehensive view of companies’ funnel, site attribution, and other engagement metrics.

Top Rated Mobile Analytics Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Mobile Analytics Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Mobile Analytics Products

(1-25 of 56) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…

Smartlook

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked…

Adobe Analytics

Adobe Analytics

Customer Verified
Top Rated

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…

AT Internet

AT Internet

Customer Verified
Top Rated
TRUE

AT Internet provides digital analytics. Active for over 20 years, AT Internet's goal is helping customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, AT Internet'…

AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences,…

Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel…

Quantum Metric

Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…

Webtrends Analytics

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

FullStory

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…

Matomo Analytics (formerly Piwik)

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.…

Firebase

Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL…

Woopra

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…

Twilio Segment

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable…

Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.

SAP Roambi

SAP Roambi is a cloud-based solution designed specifically for mobile data consumers. Part of the SAP Analytics portfolio, SAP Roambi features a mobile-first design that transforms data from diverse sources into rich, interactive visualizations for users. You can publish reports,…

Branch

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides…

Marchex

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products…

CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’…

Flurry Analytics

Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features…

App Annie

App Annie is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend offering,…

ChartMogul

German company ChartMogul offers their subscription analytics and revenue recognition application to companies relying on their subscriber base. The application integrates with a number of popular subscription billing services (Stripe, Braintree, Recurly, etc.).

Firebase Crashlytics

Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience. Crashlytics was acquired by Google in 2017 and is now offered as part of the Firebase product.…

Leanplum

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Google AdMob

AdMob is a mobile advertising platform acquired by Google in 2010.

Kochava

Kochava is a mobile attribution and analytics platform for enterprises.

Learn More About Mobile Analytics Tools

What are Mobile Analytics Tools?

Mobile analytics tools support the analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile analytics platforms supply insights about how site visitors navigate sites and applications via smartphones or tablets and how they experience the app in their mobile device's browser.

Mobile analytics for native smartphone applications allow developers to study user interaction with the app and leverage this data to guide development. For mobile app analytics, the number of downloads is a key metric, as is retention/app usage over time. Mobile analytics may cover hard ROI as well for apps that monetize directly. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.

Many mobile analytics tools have invested in centralizing analytics from multiple mobile platforms and sites. This centralization is intended to help businesses track app users’ or mobile site visitors’ journeys to and from their specific site. This greater visibility presents a more comprehensive view of companies’ funnel, site attribution, and other engagement metrics.

Mobile Analytics Tools Uses

Mobile analytics tools will provide different features to serve different use cases. Some mobile analytics tools are marketing-focused. They provide engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. Many of these tools overlap with the mobile marketing software category.


Other marketing and advertising-focused tools also focus on mobile and marketing attribution. Mobile attribution and measurement platforms trace how users find your mobile or web app and start using it. Being able to identify the attribution source allows organizations to measure the effectiveness of advertising campaigns on different platforms and websites. It also allows marketers to see where prospects fall out of the funnel and address those specific issues to optimize their funnel.

Other mobile analytics products are more focused on user engagement and activities as a function of app design. These mobile analytics tools overlap with the usability testing and mobile app development categories.

Though many web analytics tools primarily monitor and report on online, web-based application usage, some also track mobile web page or app usage as a channel. There is some overlap between the web analytics tools that cover mobile as a channel and tools in the mobile analytics category. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.

Mobile Analytics Tools Comparison

When comparing mobile analytics tools, consider these factors:


  1. Mobile analytics tool vs. full web analytics package: There are a large number of products that offer mobile analytics as part of a broader web analytics suite. These suites may provide more all-in-one capabilities for tracking and comparing user experiences across devices, browsers, etc. However, they are also likely to be more expensive and less tailored for standalone mobile application analytics.

  2. Cross-channel analytics: Mobile analytics vendors have begun offering more robust analytics around attribution and tracking mobile users’ journeys across apps or sites. Not all vendors deliver this capability, but companies that are more focused on in-app analytics may also have less need for it in the first place. Consider the specific use cases intended for you mobile analytics, as this will help companies buy a tool scaled to their needs.

  3. Granularity: Mobile analytics tools will differ in the granularity of the visibility they provide. Some take a high level approach by focusing on visitors’ paths from platform to platform, others give visibility into inter-webpage journeys, while others drill down into navigation within specific pages via heatmaps. Many vendors offer visibility at multiple levels, but will vary in how robust each level of analytics is. Again, the use cases that companies have in mind will determine which granularity is most important.


Start a mobile analytics comparison

Mobile Analytics Tools Pricing Information

Many mobile analytics tools provide free versions. Free versions usually have more limited feature sets and/or are capped at certain volumes of visitors. Paid versions often start at around $50/month and scale up by the number of users, sessions, or data points, up to hundreds or even thousands of dollars a month for large enterprise deployments. Web analytics tools that include mobile analytics are likely to cost more due to their expanded feature sets.


Frequently Asked Questions

Who uses mobile analytics tools?

Mobile analytics tools are most commonly used by marketing departments, but are also used by product developers for user insights.

What are the benefits of mobile analytics?

Mobile analytics give companies visibility into how users come to their mobile site or application, as well as what their journey and experience is within the application itself. This data can inform advertising and product development decisions.

What is the difference between mobile analytics and web analytics?

Mobile analytics focuses on mobile applications or site visitors that are using a mobile device. In contrast, web analytics focuses on all web traffic to an app or website.

How do mobile analytics work?

The most common method of collecting mobile analytics data is by implementing a tool’s Software Development Kit into the app, which will then send analytics data back to the analytics tool itself.

How much do mobile analytics tools cost?

Mobile analytics tools usually start at $25-50/month, and can scale up to hundreds of dollars a month for high volumes of traffic or data. Many products also have a free version for small scale use.