Mobile Analytics Tools
Mobile Analytics Tools Overview
Top Rated Mobile Analytics Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
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Mobile Analytics Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Mobile Analytics Products
(1-25 of 61) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…
Key Features
- Heatmap tool (8)93%9.3
- Click analytics (8)91%9.1
- Scroll maps (8)90%9.0
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…
Key Features
- Session Recording and Replay (13)98%9.8
- User Segmentation (12)85%8.5
- Click analytics (12)80%8.0
Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…
Key Features
- Funnel Analysis (32)94%9.4
- Session Recording and Replay (32)91%9.1
- Click analytics (32)90%9.0
Top Pros and Cons
Learn More About Mobile Analytics Tools
What are Mobile Analytics Tools?
Mobile analytics tools support the analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile analytics platforms supply insights about how site visitors navigate sites and applications via smartphones or tablets and how they experience the app in their mobile device's browser.
Mobile analytics for native smartphone applications allow developers to study user interaction with the app and leverage this data to guide development. For mobile app analytics, the number of downloads is a key metric, as is retention/app usage over time. Mobile analytics may cover hard ROI as well for apps that monetize directly. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.
Many mobile analytics tools have invested in centralizing analytics from multiple mobile platforms and sites. This centralization is intended to help businesses track app users’ or mobile site visitors’ journeys to and from their specific site. This greater visibility presents a more comprehensive view of companies’ funnel, site attribution, and other engagement metrics.
Mobile Analytics Tools Uses
Mobile analytics tools will provide different features to serve different use cases. Some mobile analytics tools are marketing-focused. They provide engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. Many of these tools overlap with the mobile marketing software category.
Other marketing and advertising-focused tools also focus on mobile and marketing attribution. Mobile attribution and measurement platforms trace how users find your mobile or web app and start using it. Being able to identify the attribution source allows organizations to measure the effectiveness of advertising campaigns on different platforms and websites. It also allows marketers to see where prospects fall out of the funnel and address those specific issues to optimize their funnel.
Other mobile analytics products are more focused on user engagement and activities as a function of app design. These mobile analytics tools overlap with the usability testing and mobile app development categories.
Though many web analytics tools primarily monitor and report on online, web-based application usage, some also track mobile web page or app usage as a channel. There is some overlap between the web analytics tools that cover mobile as a channel and tools in the mobile analytics category. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.
Mobile Analytics Tools Comparison
When comparing mobile analytics tools, consider these factors:
Mobile analytics tool vs. full web analytics package: There are a large number of products that offer mobile analytics as part of a broader web analytics suite. These suites may provide more all-in-one capabilities for tracking and comparing user experiences across devices, browsers, etc. However, they are also likely to be more expensive and less tailored for standalone mobile application analytics.
Cross-channel analytics: Mobile analytics vendors have begun offering more robust analytics around attribution and tracking mobile users’ journeys across apps or sites. Not all vendors deliver this capability, but companies that are more focused on in-app analytics may also have less need for it in the first place. Consider the specific use cases intended for you mobile analytics, as this will help companies buy a tool scaled to their needs.
Granularity: Mobile analytics tools will differ in the granularity of the visibility they provide. Some take a high level approach by focusing on visitors’ paths from platform to platform, others give visibility into inter-webpage journeys, while others drill down into navigation within specific pages via heatmaps. Many vendors offer visibility at multiple levels, but will vary in how robust each level of analytics is. Again, the use cases that companies have in mind will determine which granularity is most important.
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Mobile Analytics Tools Pricing Information
Many mobile analytics tools provide free versions. Free versions usually have more limited feature sets and/or are capped at certain volumes of visitors. Paid versions often start at around $50/month and scale up by the number of users, sessions, or data points, up to hundreds or even thousands of dollars a month for large enterprise deployments. Web analytics tools that include mobile analytics are likely to cost more due to their expanded feature sets.