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Mobile analytics tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development. For mobile app analytics, number of downloads is a key metric, as is retention/app usage over time. For apps that monetize directly, mobile analytics may cover hard ROI as well. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.
Some mobile analytics tools are more marketing-focused, providing engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. These overlap with the mobile marketing software category. Others are more focused on user engagement as a function of app design, overlapping with the usability testing and mobile development categories. There is also overlap between mobile analytics and web analytics products that monitor and report on mobile web page and/or app usage as a channel, with online being another (usually the primary) channel. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particu...
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.Smartlook provides a way to understand user behavior ...
Mixpanel aims to help companies build beloved products with leading analytics software for mobile and web. The vendor says as the only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their cu...
One of the world’s major players in digital analytics since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. From data collection to exploration, activation and the sharing of insights, AT Internet’s Analytics Suite pro...
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in ove...
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to...
SAP Roambi is a cloud-based solution designed specifically for mobile data consumers. Part of the SAP Analytics portfolio, SAP Roambi features a mobile-first design that transforms data from diverse sources into rich, interactive visualizations for users. You can publish reports, dashboards, an...
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform...
Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud...
Segment is an SF-based customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve significant time and cost savings on their data infrastructure. The vendor says they also enable Product, BI, and Marketing teams ...
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transf...
Free product designed to track audience reach, engagement, retention, conversions, etc. on mobile devices
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.
Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience. Crashlytics was acquired by Google in 2017 and is now offered as part of the Firebase product.
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Download,...
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intellig...
Appsee is designed to offer mobile teams visual data on their app's user behavior. The vendor says they supply businesses with the actual "why's" behind their users' behaviors. With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions regarding their...
AdMob is a mobile advertising platform acquired by Google in 2010.
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.
