Mobile Analytics Tools
Best Mobile Analytics Tools
- Top Rated Mobile Analytics Tools include: Segment, Amplitude Analytics, Google Analytics, Flurry Analytics, Matomo (formerly Piwik), and Woopra.
- Other Mobile Analytics Tools on the TrustMap include: Mixpanel, SAP Roambi, Adobe Analytics, AT Internet, Webtrends Analytics, and App Annie.
- A complete list of Mobile Analytics Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Mobile Analytics Tools Overview
What are Mobile Analytics Tools?
Mobile analytics tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development. For mobile app analytics, number of downloads is a key metric, as is retention/app usage over time. For apps that monetize directly, mobile analytics may cover hard ROI as well. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.
Some mobile analytics tools are more marketing-focused, providing engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. These overlap with the mobile marketing software category. Others are more focused on user engagement as a function of app design, overlapping with the usability testing and mobile development categories. There is also overlap between mobile analytics and web analytics products that monitor and report on mobile web page and/or app usage as a channel, with online being another (usually the primary) channel. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.
Mobile Analytics Products
Google Analytics
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Adobe Analytics
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is...
Mixpanel
Mixpanel aims to help companies build beloved products with leading analytics software for mobile and web. The vendor says as the only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their...
Webtrends Analytics
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
AT Internet
One of the world’s major players in digital analytics since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. From data collection to exploration, activation and the sharing of insights, AT Internet’s Analytics Suite...
Matomo (formerly Piwik)
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over...
Woopra
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to...
SAP Roambi
SAP Roambi is a cloud-based solution designed specifically for mobile data consumers. Part of the SAP Analytics portfolio, SAP Roambi features a mobile-first design that transforms data from diverse sources into rich, interactive visualizations for users. You can publish reports, dashboards,...
Flurry Analytics
Free product designed to track audience reach, engagement, retention, conversions, etc. on mobile devices
Segment
Segment is an SF-based customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve significant time and cost savings on their data infrastructure. The vendor says they also enable Product, BI, and Marketing teams to...
Branch
Branch provides solutions that are designed to unify user measurement across different devices, platforms, and channels. The vendor aims to help companies get a holistic view of various user touch points and ensure that links take the user to the right place on the website or native app.Customers...
Amplitude Analytics
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.
Marchex
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to...
Crashlytics
Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience.
Apptopia
Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Download,...
Appsee Mobile App Analytics
Appsee is designed to offer mobile teams unparalleled, visual data on their app's user behavior. Appsee, says they supply businesses with the actual "why's" behind their users' behaviors. With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions...
Leanplum
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Moat Analytics
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
Localytics
Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.
adjust
adjust attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group app users...
TUNE Marketing Console
TUNE Marketing Console is a mobile marketing platform with attribution analytics, app store analytics, and in-app analytics.
