Best Mobile Analytics Tools
Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.
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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud pro…
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating…
Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind…
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.…
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience.…
Apptrove is a measurement suite built to propel campaigns. Its insights help users to increase app installs, improve campaign ROI, enhance user LTV, and optimize ad performance.
Its actionable insights inform users on campaign performance, so that they can identify the media channels,…
madduck Insights is a tool that sifts through an app's data to spot problems and opportun…
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The ve…
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed…
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.…
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…
Appsee is designed to offer mobile teams visual data on their app's user behavior. The vendor says they supply businesses with the actual "why's" behind their users' behaviors.
With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions regarding their app's user experience and spend less time sifting through mountains of data. Appsee also automatically detects all screens, b…
Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. Tenjin helps small and medium-sized companies punch above their weight with marketing insights that enable them to compete with larger publishers. Tenjin states they have supported…
Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
Countly is a product analytics solution and innovation enabler that helps teams track product perform…
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides…
Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service…
Checkaso is an analytical platform that rates ASO performance and gives the user custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts boasting a lot of optimized apps behind.
The platform algorithms provide data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store…
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support.
In 2021…
Videos for Mobile Analytics Tools
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Learn More About Mobile Analytics Tools
What are Mobile Analytics Tools?
Mobile analytics tools support the analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile analytics platforms supply insights about how site visitors navigate sites and applications via smartphones or tablets and how they experience the app in their mobile device's browser.
Mobile analytics for native smartphone applications allow developers to study user interaction with the app and leverage this data to guide development. For mobile app analytics, the number of downloads is a key metric, as is retention/app usage over time. Mobile analytics may cover hard ROI as well for apps that monetize directly. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.
Many mobile analytics tools have invested in centralizing analytics from multiple mobile platforms and sites. This centralization is intended to help businesses track app users’ or mobile site visitors’ journeys to and from their specific site. This greater visibility presents a more comprehensive view of companies’ funnel, site attribution, and other engagement metrics.
Mobile Analytics Tools Uses
Mobile analytics tools will provide different features to serve different use cases. Some mobile analytics tools are marketing-focused. They provide engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. Many of these tools overlap with the mobile marketing software category.
Other marketing and advertising-focused tools also focus on mobile and marketing attribution. Mobile attribution and measurement platforms trace how users find your mobile or web app and start using it. Being able to identify the attribution source allows organizations to measure the effectiveness of advertising campaigns on different platforms and websites. It also allows marketers to see where prospects fall out of the funnel and address those specific issues to optimize their funnel.
Other mobile analytics products are more focused on user engagement and activities as a function of app design. These mobile analytics tools overlap with the usability testing and mobile app development categories.
Though many web analytics tools primarily monitor and report on online, web-based application usage, some also track mobile web page or app usage as a channel. There is some overlap between the web analytics tools that cover mobile as a channel and tools in the mobile analytics category. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.
Mobile Analytics Tools Comparison
When comparing mobile analytics tools, consider these factors:
Mobile analytics tool vs. full web analytics package: There are a large number of products that offer mobile analytics as part of a broader web analytics suite. These suites may provide more all-in-one capabilities for tracking and comparing user experiences across devices, browsers, etc. However, they are also likely to be more expensive and less tailored for standalone mobile application analytics.
Cross-channel analytics: Mobile analytics vendors have begun offering more robust analytics around attribution and tracking mobile users’ journeys across apps or sites. Not all vendors deliver this capability, but companies that are more focused on in-app analytics may also have less need for it in the first place. Consider the specific use cases intended for you mobile analytics, as this will help companies buy a tool scaled to their needs.
Granularity: Mobile analytics tools will differ in the granularity of the visibility they provide. Some take a high level approach by focusing on visitors’ paths from platform to platform, others give visibility into inter-webpage journeys, while others drill down into navigation within specific pages via heatmaps. Many vendors offer visibility at multiple levels, but will vary in how robust each level of analytics is. Again, the use cases that companies have in mind will determine which granularity is most important.
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Mobile Analytics Tools Pricing Information
Many mobile analytics tools provide free versions. Free versions usually have more limited feature sets and/or are capped at certain volumes of visitors. Paid versions often start at around $50/month and scale up by the number of users, sessions, or data points, up to hundreds or even thousands of dollars a month for large enterprise deployments. Web analytics tools that include mobile analytics are likely to cost more due to their expanded feature sets.