One of the best platforms for attribution tracking
October 23, 2019
One of the best platforms for attribution tracking
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
Google Marketing Platform is used frequently at my company, from the primary ad server to the supplemental reporting tool. I currently use Google Marketing Platform to measure and attribute website actions and online and offline revenue for our website. It gives us a deeper understanding of the impact and effectiveness of our advertising, especially our brand-focused campaigns beyond simple performance metrics like clicks or impressions.
- Extensive reporting across platforms.
- Campaign optimization.
- Connects with Google Ads and other Google products.
- Performance metrics.
- Attribution reporting.
- Tracking ad quality can be very difficult.
- Google connection is not always realtime.
- Tedious ad preference updating.
- Helped us expand our ad placements.
- Helped us discover hidden value in each click-through attribution reporting.
- Better retargeting campaigns.
We opted for DoubleClick because we use other Google products, so we wanted a platform that was relatively seamless to integrate with our current advertising.