Easiest to Use
January 16, 2020

Easiest to Use

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it to manage our digital media.
  • Intuitive and easily navigable interface.
  • Widely used and recognized.
  • Support is sometimes lacking when it comes to more complex situations.
  • There needs to be more options for exporting information.
  • We are able to conduct A/B testing fairly easily in order to improve our strategy
  • GMP makes optimizations simple
Adform has the worst support service I have ever encountered. I had to wait days for an answer, and would usually just be given a link to their support documentation which didn't provide the answer I needed. The interface is extremely confusing, and requires far too many steps to carry out a task. Sizmek is still Flash based, and I was continually not seeing features in the UI because Flash was blocked. This made it incredibly confusing. GMP is easy to use, support is easily contactable - either through email or live chat, and intuitive.
I have used several other ad servers and have found them to be either greatly lacking in features that GMP provides, or so un-intuitive that navigating through and using the ad server was extremely frustrating and time consuming. While not perfect, GMP is currently the best relative to other platforms.

Google Marketing Platform Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
Not Rated
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization
Not Rated