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Google marketing Platform meets all our needs and comes with a great support team.
January 18, 2020

Google marketing Platform meets all our needs and comes with a great support team.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

GMP is used to manage ad delivery for a number of our clients across 9 countries in Asia. It's mainly used for display and video campaigns. We use DV360 and campaign managers regularly, and spend over $1M USD annually. It enables us to manage ad delivery across multiple networks from a single platform with excellent targeting options.
  • Custom targeted audiences (for qualified accounts) allows us to target specific audiences with relevant ads.
  • Very good brand safety options with built-in brand safety and additional safety options available to purchase.
  • I would like to see an easier reporting process similar to the reporting service in the Adwords platforms.
  • We use this as part of an overall strategy often to reach niche targeted audiences where it is very effective for scaling.
  • Enables us to buy premium inventory with guaranteed delivery for a known cost.
Google Marketing Platform had greater reach, was easily added to our other Google platforms and had a great support system. Our staff was more familiar with the platform as it has similarities to other Google products, hence it was easier to use. Whilst the other platforms had some merits GMP gave us the most cost-effective inventory and was the most popular with our Ad Ops Team.
Very good with medium to large budgets that want reach across multiple ad networks with good brand safety. Hard to justify use on smaller budgets due to tech fees charged.

Google Marketing Platform Feature Ratings

Ad Campaigns
9.2
Ad campaign creation
9
Ad deployment
9
Display advertising
10
Ad display and retargeting segmentation
9
Sequence targeting
9
Ad Network Integration
9.5
Data Transfer
10
DSP integration
9
Ad Reporting & Analytics
8.8
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
10
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
9

Google Marketing Platform (formerly DoubleClick) Support

Instant chat is great for fast responses with more difficult problems elevated from the chat session with a ticket number provided for easy follow up.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
The support has always been exceptional from the dedicated account manager to the live chat system and email help desk. The support team . usually solves issues within the same day or keeps me updated on issues that require input from multiple specialists.