Great Platform And Would Recommend
December 09, 2021

Great Platform And Would Recommend

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Partnering with Search Ads 360 for Smart Bidding allowed us to take our paid search activity to the next level. Implementing Smart Bidding has been a game-changer for us and we’re excited to see further development in the feature.

Pros

  • Smart bidding.
  • Campaign management.
  • Audience targeting.

Cons

  • Microsoft integration.
  • Day parting.
  • Positive ROI.
  • More conversions.
Skae is better at multiple platforms because it isn't owned by Google and has more flexibility and resources to bring in other publishers and channels.

Do you think Google Campaign Manager 360 delivers good value for the price?

Yes

Are you happy with Google Campaign Manager 360's feature set?

Yes

Did Google Campaign Manager 360 live up to sales and marketing promises?

Yes

Did implementation of Google Campaign Manager 360 go as expected?

Yes

Would you buy Google Campaign Manager 360 again?

Yes

Our teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real-time.

Google Campaign Manager 360 Feature Ratings

Ad Campaigns
7.0
Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
7
Ad Network Integration
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad Reporting & Analytics
7.0
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
7
Ad attribution reporting
7
Cross-channel ad management
7
Ad forecasting and optimization
7

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