Item: Google PageSpeed Insights
Rating: 10
Author: Scott Walker

Overall Satisfaction with Google PageSpeed Insights

Use Cases and Deployment Scope

As Google pivots toward a mobile-first and UX-based search algorithm, it has become increasingly important to focus on the speed of your website to rank organically. Google doesn't want to forward people to slow sites, so the faster your site paints content and is readable, the better search score you'll get from Google. PageSpeed Insights are invaluable here, as it gives you the same score that Google uses to judge your website. Better yet, it shows you exactly what is slowing down your speed and bringing down your score so that you can go in and fix the offending section.

Pros and Cons

Pros

Mobile Page Load Speed Analysis
Desktop Page Load Speed Analysis
Site Speed Optimization
Showing exact figures on page load times
Advice on increasing page speed

Cons

Occasional obscure advice
Inaccurate reproducibility

Return on Investment

Allows us to identify the biggest culprits to page speed
Reduces dev time by showing exactly what needs fixing
Gives helpful advice on optimizing code
Overall eases SEO strategy by focusing on page speed

Alternatives Considered

I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.

Key Insights

Do you think Google PageSpeed Insights delivers good value for the price?

Yes

Are you happy with Google PageSpeed Insights's feature set?

Yes

Did Google PageSpeed Insights live up to sales and marketing promises?

Yes

Did implementation of Google PageSpeed Insights go as expected?

Yes

Would you buy Google PageSpeed Insights again?

Yes

Likelihood to Recommend

If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.

Google PageSpeed Insights Feature Ratings

Comments

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Mandatory for any SEO