An essential tool for web developers and online marketers
June 29, 2021

An essential tool for web developers and online marketers

Josh Bender | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google PageSpeed Insights

It is being used by the web development and marketing teams of my organization to identify bottlenecks in page loading times across our portfolio of websites. The data provided by Google PageSpeed Insights is granular and actionable enough to make relatively easy changes that will improve the experience of visitors to our websites.
  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
  • Unable to test stats from different locations around the world
  • Interface is designed for technical users and may be overwhelming for newbies
  • May encourage webmasters to become obsessed about a perfect 100 score
  • Slightly different results when re-analyzing the same URL several times
  • One of our websites has reduced page loading times by over 70%
  • Faster page loading has improved organic search rankings which in turn boosted traffic over 30% within 3 months.
  • Reduced time taken to test and measure performance bottlenecks
Google's approach is a little different from competing services like WebPageTest and pingdom by providing Google-specific benchmarks. Their interface is a bit simpler and well-suited to more novice and intermediate site owners. Advanced users will prefer the granular data and flexibility from WebPageTest. But each service offers data that complements the others - so the best solution is to use all of them. As most site owners care about their organic search rankings in Google, it makes sense to pay attention to Google's own tools which are designed to help improve the experience for website visitors in addition to boosting rankings.

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It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility.

Google PageSpeed Insights Feature Ratings

Page grader
Site audit / diagnostics
Site recommendations
Mobile SEO
Global SEO
Multi-domain support