About the Reviewer

"Mintigo InterestBase Review"

5 out of 0 - 5 | published 7/25/2013

TrustRadius Review Summary

Mintingo InterestBase searches the web for leads with interests that match our products. So far, it has worked well: we are seeing good engagement and high conversion rates. I would recommend.

Overall Satisfaction

Likelihood to Recommend Mintigo


Really good insight on our customer base

Mintigo Pros

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell

Mintigo Cons

N/A - delivers on agreement

ROI on Mintigo purchase

  • High engagement with leads (MQLs)
  • Conversion rates are strong

Likelihood to Renew Mintigo


Delivering on the promise.  High engagement with the leads.  Good conversion rates.

Product Usage

Key Mintigo Use Cases

  • Customer acquisition (Tofu leads)
  • Aligning buyer's interest to what we sell
  • Improved lead scoring

Evaluation and Selection

Products Replaced by Mintigo

We did not switch from any software package. - N/A


Mintigo Implementation Rating and Lessons



Mintigo Implementation Details / Implementation Partner

Implemented in-house


Methods Used for Mintigo Training

  • In-person training
  • Self-taught

Mintigo In-Person Training Rating


Easy, 30 min

Ease of Mintigo Training

Very easy and intuitive.  I would recommend to others.


Overall Support Rating for Mintigo


Great insights on customer insights and behaviors

Mintigo Premium Support

No - Support is not needed