Krux Integration in Digital Sales Organization
September 25, 2015
Krux Integration in Digital Sales Organization
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Data Cloud for Marketing
Overall Satisfaction with Salesforce Marketing Cloud
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
- Data Strategy
- Data Aggregation
- Great UI
- Speed of derived population
- UI Improvements.
- Grew our audience targeting capabilities
- Improved our product offerings
- Collective
Improvements in 1st Party integration.