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We're doing great things with this product
September 24, 2015

We're doing great things with this product

Israel Kloss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

Evergage fills a space in the analytics market like no other product I've tried.

As an analytics expert, I've tried many different products and I really push products to their breaking point because I know JavaScript and Apache Server features and configurations that many analytics systems simply replicate.

While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.

After two years of using the product at two companies (I requested it at my latest job and got it), they just keep adding critical features like: UTM tracking, custom variables, custom event support, API enhancements, improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).

They've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.

Oh and did I mention that they generate unique user IDs for all anonymous visitors and they will overwrite that system ID and use the user ID you indicate when you know the visitor's user ID and configure Evergage to use it? For customer analysis and sales optimization, this is irreplaceable.

Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company.

  • Accurate data measurements
  • Tremendous marketing segmentation capabilities
  • Amazing API
  • Strong cross-platform integration with numerous major (and minor) products
  • Powerful user insights
  • Easy data exporting
  • UI is poor
  • Data visualization needs a complete overhaul
  • Need to add landing page and visitor city data to their CSV data exports
  • Evergage's cloud data upserts are fantastic for our donor intelligence needs
  • Evergage has very high ROI for our organization by allowing us to micro-target our web visitors, web donors and web registrants.
  • We're able to exports CSV data and keep up to the minute interaction data on our alumni visitor graduation decade and take action by providing more relevant (grad-year-based) alumni news and other goals.
Evergage fills a space in the analytics market like no other product I've tried.

As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and configurations that many analytics systems simply replicate.

While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.

After 3 years of using the product at 3 companies (I requested it at my latest job and got it), they just keep adding critical features like UTM tracking, custom variables, custom event support. API enhancements, Improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).

they've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.


Oh and did I mention that they generate unique userIDs for all anonymous visitors and they will overwrite that system ID and use the userID you indicate when you know the visitor's userID and configure Evergage to use it! For customer analysis and sales optimization, this is irreplaceable. I've written a bit about how Evergage has allowed us to create customer churn-risk scores here: http://blog.findable.me/post/52410161427/3-steps-to-building-customer-churn-risk-scores.

Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company.
We're pushing Evergage to it's limit to tag and segment visitors by numerous person (and factor analysis) requirements and it's performing beautifully. It's a newer analytics product so I have been impressed by their ability to really add the features I want as an analytics professional without getting sidetracked by unimportant features. Not sure if they are getting customer's feature requests, but if not, their intuition for the "next thing to add" is amazing.