Best tool to target professionals
June 22, 2018

Best tool to target professionals

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with LinkedIn Lead Accelerator

In our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

LinkedIn Lead Accelerator (Discontinued) Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization