Item: Magnolia
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Magnolia as a digital content manager adapted to the creation of eCommerce and our intranet.

This CMS has numerous options for creating product catalogs and other advanced tools, such as pricing and discounts.

It also offers us the possibility to choose default templates or create our own templates. It has numerous options to customize the website by adding code.

It may not be a well-known content manager, but it is one of the best for creating scalable web pages with a certain degree of complexity. For example, we often use it to create intranet websites.

It has very interesting functions, such as multi-language support or the possibility of hosting numerous websites from the same installation.

Pros and Cons

Includes intuitive posts and content management options.
It provides a powerful editor that allows us to format our content with ease.
It is highly customizable, thanks to the thousands of plugins and themes.
It has a strong and very active community.
Includes support for multilingual websites.
It allows us to manage multiple sites from a single installation.
It makes it possible to share data and tools between our websites.

In any case, it is more focused on users with experience in web development and in the design of complex web pages.
High learning curve.

Return on Investment

Implementing this content manager designed for Inbound marketing simplifies our work, because it allows us to create pages and posts more quickly since it has been created for the specific needs of this sector, in which often, the pace of creation, publication and content updating is greater and greater agility is required.
It integrates aspects for SEO optimization, which help to improve traffic to our portal, without having to resort to plugins or payment alternatives, in addition the platform offers us suggestions to improve our sites from the Marketing> SEO tab, in addition these suggestions are marked by colors in an urgency ranking according to the impact they can mark on the number of visits to your website.
It also allows us to include language variations for each page we create, without resorting to extra development, I can configure the language or translate the pages that I have created with just a few clicks.

Usability

If you are looking for a CMS that helps and facilitates the day-to-day life of marketers, this tool has a unified database that optimizes and improves the experience of the lead in your landings or blog and also allows your team to align the content with processes and sales with its comprehensive system.

Performance

Landing pages are very important in our strategy, as they make up the ideal structure to invite the user to an event that makes your brand known, offer them an e-book or downloadable material so that they are interested in your content, or with a similar objective that help us move you through the conversion funnel.

You can choose one of the many templates that the HubSpot market offers and customize it with drag & drop modules, these pages work independently of the blog and your website, so it will not affect the structure or development of the rest because it is designed to optimize all your resources. It is very easy to create landing pages with the design tools as well. Within the Marketing tab, we find the tools to modify and adapt the layout.

Key Insights

Do you think Magnolia delivers good value for the price?

Yes

Are you happy with Magnolia's feature set?

Yes

Did Magnolia live up to sales and marketing promises?

Yes

Did implementation of Magnolia go as expected?

Yes

Would you buy Magnolia again?

Yes

Likelihood to Recommend

It has its own market for templates and themes, both free and paid, with which you can forget about design and maintain consistency between elements, since you can implement the base in all components without the need for complex development processes. If you prefer to customize it, this platform offers you a very intuitive drag & drop system with which you can modify and adapt the pages, with the modules you want, you can even create your own with simple knowledge of HTML and basic CSS.

First-rate, easy-to-use CMS

Overall Satisfaction with Magnolia