Awesome. Salesforce integration very easy.
Updated November 02, 2018
Awesome. Salesforce integration very easy.
Score 10 out of 10
Vetted Review
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Analytics
Overall Satisfaction with Marketo
- We use it for sending emails, gathering contact information on our website and at tradeshows, lead scoring, individual product scoring, tracking online behavior, managing leads through the sales cycle.
- Nothing.
We evaluated 16 different companies. Marketo and Eloqua ended up at the top of our list. We chose Marketo because user-adoption was critical for us. We felt we could be up and running faster with Marketo, and would need very little training. I believe we made the right choice. The Marketo system is very intuitive and easy to use. Our users were able to start creating campaigns on day 1, and were excited to use the system. It helped us get up and running fast. The company culture at Marketo was also a better fit for our company... they are a big company with a large user base, but still have a "small company" feel. They take very good care of their customers!
25,000 to 100,000
Using Marketo's core features
- Email Templates
- Forms
- Smart Campaigns
- Segmentation
- Lead Nurture
- Reporting/Analytics
Benefits of using some of Marketo's core features
Marketo's segmentation capabilities allow us to target market efficiently and track results in unique ways.
Marketo's smart campaigns allow us to complete very advanced filters, to target correspondence on customer preference as well as on information that we know increases our response rates. We want our correspondence to be relevant and engaging, advanced filters allow us to do that on a more massive scale.
Using Marketo
15 - Sales and Marketing
2 - We have two marketing specialists that support the software. They both do so part-time.
- Online forms, lead scoring, emails, automated campaigns, landing pages
- We can track the effectiveness of various campaigns including tradeshows and emails. We can follow the customer all the way through the sale, and more accurately estimate ROI.
Evaluating Marketo and Competitors
Yes - We needed a solution that provided more than just email functionality. I attended Dreamforce and discovered the power of marketing automation.
Marketo Implementation
- Vendor implemented
- Implemented in-house
Marketo Training
- Online training
- In-person training
- Self-taught
The system is quite intuitive. So although I would recommend attending training so that you can learn the short cuts and best practices, most users could probably be self-taught and still use the software effectively.
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - The regular support has always been high quality.
Yes - Yes, they resolved the issue and worked with us to reduce impact of the bug until it was resolved.
Using Marketo
Marketo Reliability
Integrating Marketo
- Salesforce
Everything syncs, and it was easy to do so.
- Webinars.
Yes, they do so now. But we haven't had time on our end to do this.
Relationship with Marketo
We were able to negotiate quite a bit on the cost of the software since we were evaluating other companies, and Marketo knew this. They reduced the overall cost for us, and committed to not raising the price by more than 5% per contract renewal. So we know in the future we won't suddenly be stuck with a large cost to renew. I would definitely go back and forth with them when signing, because they WILL negotiate and lower the price. At least that is what we experienced.