TrustRadius
Marketo Review 593 of 670
"Marketo Review: The Good, Bad, and Ugly"
https://www.trustradius.com/marketing-automationMarketoUnspecified81562101
No photo available
Updated June 16, 2015

"Marketo Review: The Good, Bad, and Ugly"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard
Modules Used
Marketo Lead Management, Marketo Sales Insight, Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo Marketing Automation

  • Excellent Reporting- provides variety of reports and lists with ease
  • Sales Enablement - best platform for giving the sales team tools to use at their fingertips
  • Integration with Salesforce.com
  • Needs better integration with social media
  • Yearly contract negotiations are PAINFUL - Marketo has asked for 50%+ increases two years in a row
  • 70%+ of Closed Won deals are being attributed to Marketing Campaigns
  • Increase in website traffic
  • Able to easily track which events bring in more opportunities, allowing us to allocate more budget to those events
Eloqua and Pardot. Marketo was ultimately picked because of the easy user interface (compared to Eloqua) while still having more advanced capabilities than a Pardot.
We are overall very satisfied with the results we are getting with Marketo. They have an intuitive UI. Very flexible platform when it comes to scoring, workflows, and design of landing pages/forms/etc. I would love to see better social integration. However, their sales enablement tools are by far the best compared to competitors.

Our only issue with Marketo is their renewal process is awful. You work with a new rep every time that tries to increase cost by 50%. We negotiated to a great price when we started using Marketo 3 years ago but every renewal year its like starting from scratch.

Marketo has also worked to increase client satisfaction with their service team and things have improved.

Using Marketo Marketing Automation

  • Align Sales and Marketing
  • Automate Lead Flows
  • Manage Marketing Campaigns
  • Reporting Capabilities
They treat customers very poorly during contract renewals. Still considering working with a vendor that does not nickle and dime.

Marketo Implementation

The Pedowitz Group knows what they are doing! Very helpful
  • Professional services company
We worked with a third party Marketo partner, The Pedowitz Group. I highly recommend them. They got us up and running in no time.

Marketo Training

  • Online training
  • In-person training
Excellent community forum! Many questions can be answered there.

Marketo Support

Customer service still needs improvement in response time. We've had issues with them in the past.