Marketo Review: The Good, Bad, and Ugly
Updated June 16, 2015
Marketo Review: The Good, Bad, and Ugly

Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo Marketing Automation
Pros
- Excellent Reporting- provides variety of reports and lists with ease
- Sales Enablement - best platform for giving the sales team tools to use at their fingertips
- Integration with Salesforce.com
Cons
- Needs better integration with social media
- Yearly contract negotiations are PAINFUL - Marketo has asked for 50%+ increases two years in a row
- 70%+ of Closed Won deals are being attributed to Marketing Campaigns
- Increase in website traffic
- Able to easily track which events bring in more opportunities, allowing us to allocate more budget to those events
Eloqua and Pardot. Marketo was ultimately picked because of the easy user interface (compared to Eloqua) while still having more advanced capabilities than a Pardot.
100,000 to 250,000
Using Marketo Marketing Automation
- Align Sales and Marketing
- Automate Lead Flows
- Manage Marketing Campaigns
- Reporting Capabilities
Marketo Implementation
- Professional services company
We worked with a third party Marketo partner, The Pedowitz Group. I highly recommend them. They got us up and running in no time.
Marketo Training
- Online training
- In-person training
Comments
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