November 11, 2013

User Review: "Marketo for Email Marketing and More"

Bridget Kulla

Digital Marketing Manager

James Hardie Building Products1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Software Version
Standard

Modules Used
Marketo Lead Management

Pros and Cons

Marketo is a strong tool for email marketing and is able to accommodate sophisticated automated campaigns.
It offers an easy way to conduct A/B testing.
Marketo integrated nicely with our instance of SalesForce.com.

We ran into problems with consistency of template design across browsers.
I would like to see better reporting capabilities.

Return on Investment

We've been able to better target our communications and streamline lead collection.
We are currently exploring Engagement Engine, which will make our marketing efforts more efficient and provide greater insight into our sales cycle.

Likelihood to Renew

Marketo is a very robust tool that we are only just starting to tap the full potential of. It is empowering us to be smarter about the way we collect and engage our leads.

Likelihood to Recommend

Make sure you take the time to set up your instance of Marketo is a smart and scalable manner from the get-go. Be sure you have the resources to help implement Marketo and integrate it properly.