Overall Satisfaction
- Marketo is a strong tool for email marketing and is able to accommodate sophisticated automated campaigns.
- It offers an easy way to conduct A/B testing.
- Marketo integrated nicely with our instance of SalesForce.com.
- We ran into problems with consistency of template design across browsers.
- I would like to see better reporting capabilities.
- We've been able to better target our communications and streamline lead collection.
- We are currently exploring Engagement Engine, which will make our marketing efforts more efficient and provide greater insight into our sales cycle.