Marketo for Email Marketing and Morehttps://www.trustradius.com/marketing-automationMarketoUnspecified817611012013-11-11T22:31:22.913Z
November 11, 2013
Marketo for Email Marketing and More
Score 8 out of 101
- Marketo Lead Management
- Marketo is a strong tool for email marketing and is able to accommodate sophisticated automated campaigns.
- It offers an easy way to conduct A/B testing.
- Marketo integrated nicely with our instance of SalesForce.com.
- We ran into problems with consistency of template design across browsers.
- I would like to see better reporting capabilities.
- We've been able to better target our communications and streamline lead collection.
- We are currently exploring Engagement Engine, which will make our marketing efforts more efficient and provide greater insight into our sales cycle.
Marketo is a very robust tool that we are only just starting to tap the full potential of. It is empowering us to be smarter about the way we collect and engage our leads.