Marketo For Starbucks!
July 28, 2015

Marketo For Starbucks!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Currently, we're using Marketo for mainly email marketing efforts.

Pros

  • Analysis - ability to gather very in-depth analysis on the performance of emails and landing pages.
  • Campaign Creation - easy to set up and deploy new campaigns, as well as update existing ones.
  • Email and Landing Page Creation - relatively easy set up, and the ability to use partners' tools is beneficial as well.

Cons

  • I'd like to be able to make changes to the template of an email, and not have to approve each email associated with that template.
  • It takes a while for list information to load - would like to see that process become faster over time.
  • Increased employee efficiency.
  • Better communication with current customers.
  • HubSpot,Bronto,Act-On,Eloqua
While I was not a part of the selection process, I feel Markteo is the best all around product that fits the needs of a company our size and the initiatives we are looking to carry out as well. I think the best aspect of Marketo is that it is not overwhelming (on the high end) and it is not cookie-cutter at the same time either (on the low end) - there is a nice happy medium where a lot of businesses can gain significant benefits from.
250,000 to 1 million
Both
Can Marketo handle our current process as it is now? While it's nice to have the ability to change the way your programs currently run, sometimes it is not as easy as it may sound. Getting your Marketo up and running is key because you want to limit the amount of time you have two systems running - so having the ability to run your programs/campaigns the way they currently run, then update them at a later date once you've figured out the most efficient way to create them, is a nice benefit to have.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
9
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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