Marketo Review
August 17, 2015

Marketo Review

An'Cherise Taylor | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is being usedfor marketing purposes and to track incoming leads.

Pros

  • Landing Pages and Forms
  • Integration with Salesforce
  • User experience

Cons

  • Expensive
  • Does not support multi-channel campaigns
  • Need more global partnerships
  • More efficient
  • Customer Service
  • Easy to use
I've only used Marketo.
Less than 10,000
Both
Marketo is great for Marketing and Sales Teams.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Comments

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