Problems with Salesforce Custom Object Mapping
August 17, 2015

Problems with Salesforce Custom Object Mapping

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used for lead nurturing, webinars, and single send emails.
  • Cloning
  • Webinars
  • Flow steps
  • Interface with Salesforce
  • Creating Salesforce tasks
  • Bounced Emails
  • Forms have helped to capture leads and are faster to create than IT does creating clicktools forms.
  • Set up takes a long time and is a challenge because we don't have a dedicated amount.
Need to consider if you can afford to bring on entire database and how to manage duplicates.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
4
Ability to test dynamic content
6
Landing pages
8
A/B testing
Not Rated
Mobile optimization
3
Email deliverability reporting
6
List management
5
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
2
Data quality management
2
Automated sales alerts and tasks
5
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Customizability
Not Rated