Intuitive and powerful
Updated December 09, 2019

Intuitive and powerful

Angela Ruggeri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used for email campaigns and syncing with Salesforce.com.

Pros

  • Email spot campaigns
  • Lead management
  • Great integrations

Cons

  • Clear email reporting and drill downs
250,000 to 1 million
B2B
Price is definitely a large consideration and make sure you have someone dedicated to managing Marketo.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
4.0
Calendaring
3
Event/webinar marketing
5
5.0
Social sharing and campaigns
5
Social profile integration
Not Rated
5.3
Dashboards
4
Standard reports
8
Custom reports
4
8.3
API
8
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

10 - Marketing and Sales
4 - all admin and power user roles
  • Lead management
  • Nurturing
  • Lead Scoring
It is the most flexible and robust tool in the market
  • Lead conversion
  • Better insight into lead activity

Comments

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