As good as it gets when it comes to Marketing Automation.
August 31, 2015

As good as it gets when it comes to Marketing Automation.

Ana LaRue | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

Our organization is using Marketo for various B2B Demand Generation activities and across different products. Marketo is one of the key tools that helps us drive inbound marketing initiatives and helps us fill our sales pipeline.

Pros

  • Nurture campaign.
  • Unlimited collaboration.
  • 360 view of your marketing programs.

Cons

  • Speed. At times Marketo appears to be loading slowly.
  • Customer success.
  • Better nurture campaigns
  • Increased efficiency (ability to execute multiple campaigns in a shorter amount of time)
  • Better reporting
Marketo was already implemented when I joined the organization.
250,000 to 1 million
B2B
What type of integrations will I be needing in the future and is Marketo able to support all of them? How will Marketo be able to support our programs as we scale? What does Marketo's customer success look like and will it be able to support my needs?

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
Landing pages
9
A/B testing
10
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
8.5
Social sharing and campaigns
8
Social profile integration
9
9.3
Dashboards
10
Standard reports
9
Custom reports
9
9.0
API
8
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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