Item: Adobe Marketo Engage
Rating: 10
Author: Ana LaRue

Use Cases and Deployment Scope

Our organization is using Marketo for various B2B Demand Generation activities and across different products. Marketo is one of the key tools that helps us drive inbound marketing initiatives and helps us fill our sales pipeline.

Pros and Cons

Nurture campaign.
Unlimited collaboration.
360 view of your marketing programs.

Speed. At times Marketo appears to be loading slowly.
Customer success.

Return on Investment

Better nurture campaigns
Increased efficiency (ability to execute multiple campaigns in a shorter amount of time)
Better reporting

Alternatives Considered

Marketo was already implemented when I joined the organization.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

What type of integrations will I be needing in the future and is Marketo able to support all of them? How will Marketo be able to support our programs as we scale? What does Marketo's customer success look like and will it be able to support my needs?

As good as it gets when it comes to Marketing Automation.

Overall Satisfaction with Marketo