Marketo Review
Updated October 30, 2015

Marketo Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used across the whole organization to assist with lead nurturing and lead generation.
  • Lead Nurturing
  • Dynamic Content
  • Simple to use
  • Form functionality - ex: the ability to add form validations without having to write JS code.
  • Reporting
  • Faster lead conversion
  • Improvements to our website based on visitor behavior
  • Improvements to the "leaky sales funnel"
  • N/A
We have only used Marketo.
Marketo is well suited for lead generation.

Adobe Marketo Engage Feature Ratings

Dynamic content
6
Ability to test dynamic content
5
Landing pages
5
A/B testing
5
Mobile optimization
5
Email deliverability reporting
5
List management
5
Triggered drip sequences
5
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
5
Event/webinar marketing
6
Social sharing and campaigns
4
Social profile integration
6
Dashboards
3
Standard reports
3
Custom reports
3
API
5
Role-based workflow & approvals
5
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
4