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Overall Satisfaction with Marketo
Marketo has been deployed across the entire organization. We have several power users within the org, including those in marketing as well as customer success. Creating segmented, real-time nurture tracks has been a huge leap for our business, as we need to stay on top of marketing trends and best practices, seeing as our target audience is marketers.
The other big issue for us is demonstrating marketing's impact on the business. Program reporting and syncing to Salesforce has really helped us demonstrate to leadership the importance and value of marketing spend. It's also helped us figure out where to put our dollars, mixed with Invoca's own call intelligence system and we now have a complete package of the offline AND online customer journey.
- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.
- Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
- More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
- Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua) and HubSpot
Marketo is the only marketing automation platform I have evaluated that can scale as fast as companies grow. They are constantly improving their product features and their (paid) support is exceptional. I haven't had issues with Marketo that have cost me lost revenue dollars, unlike some other marketing automation platforms I've used in the past. Since using Marketo (4 years ago), I have seen this completely revolutionize the business by aligning cross-teams, making them more efficient, metric-driven and overall successful in nurturing leads through the funnel and converting them into customers.
100,000 to 250,000