Marketo, hands down!
Updated December 13, 2016

Marketo, hands down!

Tara Slover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics
  • Real Time Personalization, Revenue Cycle Explorer

Overall Satisfaction with Marketo

I work for a Marketo certified partner agency and my team and I help our clients get the most out of their Marketo instances. Marketo bridges the gap in analytics from marketing to sales and allows its clients to determine marketing's influence on opportunities generated and won, as well as pipeline generated and won.

Pros

  • Marketo makes personalized marketing much more simplistic with segmentations and dynamic content.
  • Marketo's Revenue Cycle Explorer provides reports which give insight into channels and types of content that are successful.
  • Marketo's Real-Time Personalization (RTP) tool enables marketers to tailor their website to each audience type dynamically.

Cons

  • Marketing Calendar could use some improvements.
  • More built in deduplication features to help combat duplicates created as a result of SFDC new leads created replicating existing Marketo leads.
  • More native integrations - with more CRMs.
I've worked in Pardot and it appears that the general functionality and organization of the instance in Pardot just isn't there. For those reasons, we chose Marketo.
More than 5 million
Both
Marketo is most useful when the potential client is using Salesforce.com or a newer version of Dynamics. Custom integrations required to integrate Marketo with other CRMs are very difficult and often result in an inability to receive benefit from all of the Marketo functionality. If a potential client is married to a CRM that doesn't have a native integration, Marketo doesn't provide quite as many benefits.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
7.5
Calendaring
5
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using Marketo

  • Faster lead conversion.
  • Increased employee efficiency.
  • Creative assets can be created without IT (emails, landing pages).

Using Marketo

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