Opinons on Marketo from a Marketo Certified Expert
Updated August 28, 2019
Opinons on Marketo from a Marketo Certified Expert
Score 8 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
Overall Satisfaction with Marketo
It is being used across the entire organization globally, mostly just the marketing and sales departments, but occasionally also product teams, engineering, and others. It addresses the need to collect and segment prospect and customer info, communicate with customers, and drive lead generation.
- Customizability of lead scoring - allows you to determine what makes valuable leads.
- Smart lists - IMHO the best functionality in Marketo. A powerful tool for looking at the database.
- Tokenization of assets - allows for easy scalability and personalization.
- Reports (analytics reports) for large instances like ours, they are slow and often time out.
- Sharing Marketo emails outside of Marketo. There is no easy way to grab emails and share them with sales, outside of pulling the html, sending sample emails, or distributing the view as web page links.
- Visibility and visualization of operational programs/processes - short of opening every operational program and tracing the smartlists/flows, then building a diagram/documenting outside of Marketo, there isn't an easy way to decipher what's going on in the background. Marketo should build a separate UI for visualizing operational flows or offer more guidance for setting them up so they are easy to interpret visually.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
The goals for all of the above are always the following:
1) Engage customers and prospects
1) Engage customers and prospects
2) Drive value with marketing
3) Drive funnel
- Attract the right customers
- Engage and grow customers over time
- Plan and coordinate marketing across your team
To an extent yes to all of them. The biggest challenge for us is that we are a 100% channel business, so true marketing ROI is almost impossible to calculate. For demand gen and customer marketing, Marketo works well for us.
I've used Infusionsoft for clients at a past job. There's no comparison, completely different models. Infusionsoft is very well suited to SMBs, while Marketo is an enterprise powerhouse.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Learnings & Advice
One success is the ability to create, refine, and scale a process that my users can execute, continually cutting down on the amount of time and effort needed to launch campaigns.
We use Marketo landing pages as dynamic training certificates that customers use to maintain their certifications.
Don't use additional workspaces unless you absolutely have to! Most of the time, they are unnecessary and represent an operational burden.
The community is a great source for everything Marketo. I've learned a lot, specifically with more technical topics.
Learn how to use logic properly in smart lists and smart campaigns. Experiment with different ways of doing things. Reevaluate how you do things (scoring, program templates, etc.) often.