Love Marketo for both B2B and B2C
June 07, 2016

Love Marketo for both B2B and B2C

Angela Lyons, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used by the corporate marketing department to acquire and nurture leads for both our B2B and B2C business units. Marketo allows us to deploy millions of emails a months to our current customers and potential customers. We also use it for B2B landing pages on our website and along with our email campaigns.
  • Email deployment
  • Email reporting
  • Email A/B testing
  • Needs heat maps for email
  • Needs to be a bit more intuitive
  • Engage and grow customers over time
  • Measure marketing investment
We have achieved the ability to engage and grow customers. Marketo is great for this. We are also able to plan and coordinate marketing across our team. Because we have an in-house CRM that we cannot integrate with Marketo, we have not been able to measure our marketing investment as completely as we would like. Right now, we are guessing quite a bit.
HubSpot is super easy to use compared to Marketo. It's intuitive and one can sit down in front of it and figure it out. Not Marketo. It requires up front training.
I like Marketo, but it does require some training to utilize fully. It has taken us about a year to get comfortable with it and use most of the many features. I learn something new every day with Marketo. Sometimes this is a good thing. Sometimes it isn't.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
1
List management
1
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
10
Calendaring
1
Event/webinar marketing
10
Social sharing and campaigns
2
Social profile integration
1
Standard reports
10
Custom reports
10
API
3
Role-based workflow & approvals
7
Customizability
10
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Support

In general, Marketo support is one of the best that I have encountered. Occasionally I get someone who doesn't have the answer I am looking for, but they are usually willing to keep looking at my request.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - We have had Marketo for 2 years and our serious issues have been resolved.