TrustRadius
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.https://media.trustradius.com/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGThe Best Platform for SMBsHubSpot was originally only used for marketing, but this year has been implemented across sales as well so most of the organization uses the tool. We have been able to use HubSpot for our marketing needs, including social media, email marketing, blogging, and landing pages. The campaign feature allows me to track everything involved with a specific campaign, which makes it easier to quickly show the impact the campaign has had on our marketing efforts without having to try to gather all of the information. Additionally, it has addressed our marketing automation and CRM needs. It has many other features that have provided us with more value, including the workflows. These are not only used to automate emails but also tasks and changes to contacts so we don't have to worry about manually changing them. We have a few different fields that need to be updated when a lead becomes a customer. When the sales team changes one field, a workflow will cause the other two fields to change automatically. Those fields are used in lists that determine who we send product update emails to when we want to update our customers specifically about something.,Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed. Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform. HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.,It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier. I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust. While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.,10,HubSpot has helped us increased our lead generation. HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising. HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.,Salesforce.com,Less than 10,000,B2B,Smartlook, Chargify, Databox, Microsoft Office 365, WordPress, Google AnalyticsHubSpot - A platform with a soulHubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.,Simple, intuitive interface. Great support and learning resources. Marketing best practices are built into the product. HubSpot makes it easy to learn marketing automation. HubSpot's methodology helps marketers keep it human. Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.,CRM function was too limited for us to use. Would love to see greater flexibility with reporting dashboards. Would love to be able to use spend/budget data from LinkedIn Ads connection. Doesn't offer integration with CRM and suggested third-party partner was painful to work with. Can't A/B test automated emails-- have to use workaround.,8,Streamlines our marketing efforts so we can focus on what really matters. Automates so many mundane processes that we used to do manually. Ease of use makes training and transferring ownership/management of the tool more efficient.,ClickDimensions,25,000 to 100,000,B2B,Microsoft Teams, LucidchartGreat platform, if you can afford to access all the featuresHubspot's marketing platform is used by some organizations I work with as the center of their online marketing efforts, including housing the website, landing pages, email, social, blog, content offers, measurement, etc. Others use it in various configurations; for example some may have a blog hosted elsewhere and/or a website hosted elsewhere but with email, landing pages, social, and analytics done via Hubspot. It is used most successfully when there is adequate allocation of resources for content production. It can address business issues such as SEO, biz dev/leads, sales, and marketing.,Hubspot makes learning about online marketing accessible. Hubspot is constantly updating its solutions to incorporate more features and the latest technology.,It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.,10,We have realized measurable ROI on marketing objectives through Hubspot which have indirectly, and to a lesser extent, directly impacted overall business objectives. However, I don't know that Hubspot specifically leads to a greater ROI for business objectives vs. other platforms because it's a vehicle for all of the work we put into the site and our online content assets. Making the investment into a platform like Hubspot forces a certain amount of time spent on marketing in order to justify the expense. If we put that same amount of work into another platform, I would expect the ROI to be comparable. And if that work was not done, then the investment would have a negative return.,B2B,Mailchimp, Hootsuite, WordPress, SharpSpring, Marketo, FreeAgent, LeadSquared,2,1,Follow-on sales, cross sales to existing clients Boosting online presence for better SERP rankings and more organic traffic/leads Better understanding of how people are finding us, using our site, what formats and topics of information they are engaging with Opportunity to soft-nurture potential leads with workflow campaigns to encourage more ongoing relationships with new visitors,7,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,As crazy as it sounds now, when I was first introduced to Hubspot in 2010, we weren't looking for a full marketing platform. We were just looking for a great website platform and got jazzed by the other possibilities.,No,6,Yes,Hubspot has provided exceptional support many, many times. Their 2011-2015-era customer service was really something special. And for some businesses, it's probably worth paying extra for. But that service used to be included. Since then, Hubspot's prices have gone up and up and up and instead of including more, they seem to include less. At Hubspot's price point, I feel strongly that great customer service shouldn't be an add-on cost. To be clear, they still offer customer support, and it is not bad, it's just not stellar. It's now impersonal and not very timely.,blogs website page content calls-to-action emails reporting workflows,Yes, but I don't use it,10HubSpot is a winner in my books!Our marketing department uses HubSpot for all of our client based emails and for lead generation. They provide automatic client communications, lead intelligence, competitive analysis, analytics, automated reporting, and much more.,Onboarding with them was an extremely efficient process. They organized the entire process and held our hand along the entire journey. The automation workflows have saved us countless hours over the last year and a half. There was a bit of a learning curve with some of the automation workflows with regards to making them work for us but that is no fault of theirs. Their customer support has been exceptional at ensuring we get things figured out in a timely manner.,Their social media posting tools do not allow for target audience selection, but other than that they do what they are designed for. We have found that our own rules for lead scoring are more beneficial than their predictive lead scoring models. The time it takes to sync leads with our CRM can at times take up to 15 minutes. It would be great if this window was shortened.,9,ROI with respect to time spend on marketing tasks is a big win. Once something is set up, the automation simply takes over.,Act-On and Constant Contact,25,000 to 100,000,B2BLongtime Loyal HubSpot Customer & PartnerHubSpot is our primary web and marketing automation platform, and we're a marketing firm. Everything we do for our marketing and most of the services we provide clients is done on and in HubSpot.,HubSpot is the highest rated (by users) marketing automation platform in the world, and it's because product development continues to be focused on giving users the best experience and the most power to impact their marketing and business development results. We believe the HubSpot CMS is the best web development product available because of ease of learning and use, security, and the incredible array of integrations available that continue to enhance business impact. HubSpot is a fantastically easy publishing platform that makes it frictionless for distributed teams to publish SEO-optimized content, and always be on the same page about SEO strategy as you're creating. The professional product is a great value for the capabilities that are included, and it makes small teams so much more effective at doing the work of a larger team from a single platform. Product development never rests and is based on user experiences. We've been consistently involved in beta tests of new capabilities and almost as soon as we provide our impressions we see reflections in product improvements. Love it!,Reporting has improved and needs to continue.,10,Since we became a HubSpot customer in 2011 we have quadrupled revenue and gone from barely profitable to enviable profitability. Because of the growth we've realized our biggest challenge today is managing capacity to serve our clients well. When we began using HubSpot our monthly site traffic was < 1000 session. We have recently topped 70k monthly sessions, and today our website is our primary source of new business opportunities, and we give HubSpot lots of credit for what we've accomplished.,Pardot and Marketo,Less than 10,000,B2B,Lucky Orange, Wistia, Databox, JIRA Software, SlackHubSpot's Configuration Features are Vital to our CompanyHubSpot is being used as our sole CRM for both Marketing and Sales. We have actually created two distinct pipelines for each area (Marketing vs Sales). This way, we can use HubSpot for accurate prospecting and activity tracking for the process of qualifying leads. Once we have enough to qualify from a marketing standpoint, HubSpot provides us with gates of entry to move that account into a Sales Qualified stage.,Pipeline qualification Activity logs Contact filtering Deal stage progression,Mass emailing Click-to-call Cadence action notifications,9,Accurate forecasting Increased closed rates Efficient use of sales rep's time,Salesforce Marketing Cloud Email Studio,10,000 to 25,000,B2B,Zoom Video Webinar, Google AnalyticsHubspot is a great tool for SMB'sHubspot is used across our organization in Sales, Customer Support and Marketing. Sales Team uses it to follow up on renewal accounts, as well as track daily sales made. The Customer Support team uses it to take inbound support requests and respond via email. In addition, we have implemented customer surveys and the knowledge base. Marketing uses Hubspot for landing pages, blog, forms, and email marketing.,Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop. Drip/Nurture email campaigns. Easy to set up and maintain. Reports and Dashboards are easy to implement and useful.,Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page. Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases. Can't A/B test emails in automated email sequences, only email blast deployments.,10,Hubspot has allowed us to develop dashboards that have given us better insight into our sales number. Using the marketing dashboard, I was able to see when leads from our Google Ads were tanking and immediately begin an investigation into the issue. Using reports from other departments, I could determine how good my Ads leads were and whether to pursue additional display campaigns, etc.,Marketo and Oracle Eloqua,25,000 to 100,000,Both,SpyFu, Marketo, Outreach,9,1,Email Blasts and Landing Pages Email Nurture Customer Support,Knowledge Base,Full Sales Team utilizing CRM for sales lifecycle,10,No,10,NoWhen you’re a small business you can’t afford to be inefficient - HubSpot makes sure you stay efficientIt’s being used by our sales and marketing teams as a way to manage relationships with our current and prospective customers. We have an abundance of leads, but needed a solution to keep track of who wants what and who’s responsible for who. This tool keeps track of our status with each individual and the appropriate next steps.,Manage prospects - who’s the point of contact for who? Manage deals - what open deals do we have out there, and when do we plan to close Manage relationships - what’s the status of each lead, when’s the next task due?,Uploading Excel documents,10,Prevents leads from falling through the cracks Provides transparency with sales force If we get one deal a year, our ROI is paid and then some. Allows us to transition between sales people without losing momentum with leads,,Less than 10,000,B2BThe ONE tool you need to fully manage and scale your customer experienceHubSpot is at the core of our sales and marketing processes. With their CRM, Sales and Marketing suites, we've been able to scale our efforts and streamline how we work from day to day. Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.,Brilliant marketing automation and content creation tools Enhanced data and analytics for marketing and sales KPIs and processes Ease of use and wealth of training materials (easy to onboard new staff),Some marketing functionality could be improved (like the design for pop-up forms) A/B testing doesn't work well when there's no form on the page (harder to measure clicks) Some data discrepancies between HubSpot and Google Analytics,10,Being able to set and measure KPIs, and achieve them quarter by quarter. A much closer relationship between sales and marketing as we have a space that helps us work together. As a marketing team, we can move at least 30% faster thanks to the solutions HubSpot provides.,Salesforce Lightning Platform and Intercom,100,000 to 250,000,B2B,Intercom, Hotjar, Adobe Acrobat DCOne of the best tool for Sales and marketing people to grow their businessBeing a salesperson, I use HubSpot as a tool which keeps track of mail sent to the client and also identifies whether or not the client opened my email. Using HubSpot, we also check who are the people that have visited our website and what are the articles they read so that we can contact them accordingly. Hubspot is being used by only Sales and sometimes by Operation department in my organization. Directly or indirectly, HubSpot helps me to identify which group of people can be converted to the client, or it helps to identify who are the people who show interest in our business.,If I send the mail through Hubspot, then I can track out the details through it like when the mail was opened, how much time was spent by the client on it. Also, using HubSpot I can keep track of all the projects received from a particular client. It can be easily integrated with Outlook and the company's website.,The user Interface needs to be improved. It's a bit costly. If one goes for free version, then it provides limited features, which forces us to go for a paid version of Hubspot. Sometimes it works slow.,10,It really helps me in getting more clients. Using HubSpot, I am able to keep track of all the activity I had with every client. I can also organize all the projects received from clients.,Less than 10,000,Both,Slack, Zoom, ClearbitUseful tool for sales organizationAt Varonis, we were using HubSpot to have visibility into who is coming to our website, what type of pages they opened, how long they stayed, etc. Marketing was using it to trace who was opening their emails and links. They had complete visibility into who we should follow up with from a sales standpoint.,Visibility Traceability Integration,User-friendliness Price Functionality,9,Impacted follow up, helped avoid the loss of potential opportunities. Streamlined work.,,Less than 10,000,B2B,Ping Identity Platform, Showpad, ZoomRecommend Hubspot!We use HubSpot as our marketing automation tool. We send emails, make calls, have landing pages and forms that come from it so we can keep track of how things are going.,They connect to your Gmail, so whenever you send an email from Gmail you can CHOOSE whether it gets sent to Hubspot or not. They track whether people have opened your emails or not, so you get to see how your email is doing. Hubspot makes it easier to track which contacts are mine and when was the last time I contacted them.,Hubspot is supposed to automatically email us when someone does something on our landing page, we have had some people who got lost in there from not receiving the contact. Hubspot and Salesforce are supposed to integrate with each other and sync, but sometimes that does not happen. If Hubspot is not maintained, information can get really messy, and people can receive emails that they are not supposed to.,9,Hubspot allows us to work remotely and have our work checked. Hubspot has been messy and our analytics are not working well (I think this is more an internal problem than a Hubspot problem). I have never seen such a good support response as the one from Hubspot.,250,000 to 1 million,B2B,ZoomInfo, EverString, Salesforce.comHubSpot: Welcome homeWe use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.,Marketing automation. Closed-loop reporting. Attribution.,Integration with some lesser-known CRMs. Not built for companies who still cold-call.,9,Expanded our clientele. Gave us superior insights into our ideal customer profiles. Reporting allows us to create scaleable models.,Oracle Eloqua,25,000 to 100,000,Both,Databox, Adobe Photoshop, Teamwork ProjectsWish we hadn't switched to MarketoHubspot was used to track marketing engagement across the marketing, sales, and business development teams. This helped us generate warm leads and identify prime times to engage users, as well as identify new contacts within organizations.,Easy to use views and filters Clear distinctions between views and submissions on pages Easy to understand prospect profile pages,Often the integration between Salesforce and HubSpot was not smooth Sometimes updates to prospect information were not saved so contact info would be out of date email alerts didn't always work,8,Increased lead generation through marketing content follow ups Identified more opportunities for expansion Great for tracking users who just downloaded content vs users who were interested in purchasing,Marketo,Not available,B2B,ZoomInfo, LinkedIn Sales Navigator, BambooHRHubSpot is great!We use HubSpot for our Sales and Customer teams. We use it for everything from managing our leads that we generate, through upgrades/renewals/cross-sells with our current clients. It helps us keep a central place for all client data from the moment they convert through purchasing our product. We can all communicate and track tasks in one place and it's very helpful when you have four teams attempting to access this data.,Workflows for tasks and automated emails when necessary Custom fields Form building for paid landing pages,Extending the amount of emails in an automated sequence Parity across multiple HubSpot instances Lists process quicker,8,All positive -- Our teams can communicate in one place Gives us a papertrail of a customer's lifecycle Marketing all the way through customer teams has access to data that impacts decisions we may make,10,000 to 25,000,B2B,Outreach, Pendo.ioHubSpot does the job for small business on a budgetI use HubSpot mostly to track email activity (open rates, etc). I used the CRM function for some time, but my business doesn't have much of a use for it, given our small size.,Training -- there's lots of great material for general use. There is a free option. You can use multiple email addresses/accounts.,The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed). Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.,6,It's allowed me to easily see which emails gained traction via the activity tracker. It has an easy scheduling tool (when it works).,Calendly and Mixmax,Less than 10,000,B2B,Canva, Zoho SignHubSpot scales with your businessWe leverage the HubSpot platform to better optimize and track user behavior in our inbound marketing channels. It's one of our primary vendors that we utilize and has helped us set up landing pages and lead gen flows quickly and easily. The amount of value they provide even on their free tier allows small business to get up and running like a much larger company fast. And they provide additional functionality as you grow, so when you're able to spend a little (or a lot) to expedite your early growth they scale very well.,Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money. Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this. Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.,Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations. Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be. No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.,9,Increased numbers of collected warm leads Automated much of the data flow of collected user info Analytics provided has greatly increased ability to test variations and optimize offers/content,SugarCRM, Salesforce Marketing Cloud Email Studio, Sailthru and Mailchimp,Less than 10,000,B2B,Mailchimp, Twilio SendGrid Email API, Salesforce Marketing Cloud Email StudioHubSpot Took Us to the Next LevelHubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path. The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot! HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!,We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.,9,HubSpot has allowed our company to perform better with Organic Search, which has generated almost 90% more organic search visits and 50% more organic search leads over the past 2 years! Using customized HubSpot landing pages has given us the ability to reduce our bounce rate on many of our advertising campaigns resulting in more leads through paid search and display ads. The social media automation tools has given us the ability to track what the world is saying about our products and gives us the ability to reach them at the click of a button. We no longer need to monitor what is trending. We can set up what we want to see, see who is talking about it, and gives us the ability to interact within seconds!,10,9,No,We changed the header on our website and needed to contact support to change the header on our HubSpot hosted blog. I contacted a support member and they completely walked me through the process. I was not very HTML savy, so they took the time to help me edit the HTML and make our blog header the exact same as our website. They understood I needed my hand held, and they did so in a very nice, and simplistic way.,Sources tab is easy to see what traffic sources are coming to your site, generating leads, and generating customers. Keyword tool lets you know what keywords are generating traffic, how you rank for those keywords, and what keywords you might want to target. The Blog integration is fantastic and very easy to use.,The custom COS takes a little time to get to comfortable with. Page grader can get confusing without prior knowledge.,Yes, but I don't use it,9Best tool I've ever used. Not sure anything will ever beat HubSpot!HubSpot is used by our marketing, sales, and customer success departments. We use HubSpot for email automation, live chat, landing pages, our website, occasionally social media, sales pipeline, and so much more. I really love using this tool. It provides our sales and marketing team with so much valuable information and allows us all to have visibility on what is in the sales pipeline, and what our customers and leads are doing. Having our website in HubSpot makes editing it so easy, especially for people who have zero technical experience.,It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great. We have an overview of our leads activities, which means we can improve our content offerings. The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.,This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated. It takes time to learn best practices, as there is so much to this tool. Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.,10,Sales, marketing and customer success are all on the same page and have clear objectives. We can all use HubSpot to ensure we are on track and aligned. The website being hosted in HubSpot means it's easy for anyone to update. We don't need to disturb our already busy dev team. All marketing materials, especially emails, are aligned with each other, meaning we can control when our users are getting sent material. We no longer overshare or send multiple emails in one day.,Salesforce.com,100,000 to 250,000,Both,Adobe Photoshop, Canva, Adobe Premiere ProHubSpot is good, but could be greatWe're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.,Information sync between Hubspot and Salesforce. B2B lead nurturing across multiple channels. Ease of use and intuitive user interface.,Email template management system is outdated and has lots of limitations. No PPC integration. No automated lead database cleaning.,7,Relatively easy to set up and use. Increased lead conversion and goal achievement. Decreased churning leads.,Oracle Eloqua,25,000 to 100,000,B2BHubSpot is the backbone of our marketing stackWe use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.,Intuitive interface. Blog management is simple. Social media publishing tool is extremely easy to use.,The system can be buggy and experience outages of certain modules for 12+ hours at a time. Not all other systems integrate into it easily.,9,Team members from across the company are able to view details of a specific deal.,,B2B,Trello, BitlyThey do not listen to their customers.HubSpot was an amazing insight on email opens and how my inquiries are treated. I knew when my emails are opened and if I should or should not follow up. Everyone in our company used it on a regular basis and we checked their feed daily for over 4 years now.,They are probably good with marketing, but I haven't used their marketing tools so I can't say for sure.,CRM integration is annoying and should be turned off every time the tab restarts. Functionality for the email tracking feature was recently reduced on purpose and the outcry from the community did not help.,2,After Sidekick's merge with HubSpot, our package continued to be affordable as we became customers of HubSpot, which was a concerning transition that did not pass without bumps. Overall, HubSpot managed it well, until this point, where they've started to cut functionality from something we've been paying for for years.,Basecamp,Less than 10,000,Both,BasecampNew User Impressed with CRM CapabilitiesWe are at the tail-end of the process of setting up HubSpot. We purchased their marketing enterprise solution to replace our existing CRM. We use HubSpot for emailing marketing, landing pages, and both outbound and inbound marketing campaigns.,Emailing marketing. Landing page inbound marketing campaigns. Social media communications.,Designing some pages requires CSS knowledge. No simple WebEx integration.,9,The ease of setting up landing pages, thank you pages, and campaigns around them, has all shown us significant ROI.,25,000 to 100,000,B2BRobust inbound marketing platformWe use Hubspot for inbound marketing efforts to host our blog, landing pages, and other content.,Easy to use interface Email marketing Workflows,Designing custom templates Integrations Segmenting emails,10,ROI Time saved Efficiency working,Mailchimp,10,000 to 25,000,B2B,Slack, Microsoft Teams, TrelloIt is improving continuouslyWe use HubSpot mainly in the marketing department for email blasts, social media posts and workflows. It basically covers everything we need for marketing and its analytic tools are easy to use and make it easy to generate reports. HubSpot helps us segment contacts easily with smart lists so you can easily target the contacts you want to send emails to.,Workflows are easy to set up and run. I like how the campaigns pull everything together in a place for us to review. Smart lists make segmenting contacts easy.,Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.,7,it helps us generate leads it helps us engage with customers/followers,100,000 to 250,000,Both,20,CRM Social Media email workflows,integration with wordpress blog a lot of educational materials you can learn,content strategy,8
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1453 Ratings
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HubSpot was originally only used for marketing, but this year has been implemented across sales as well so most of the organization uses the tool. We have been able to use HubSpot for our marketing needs, including social media, email marketing, blogging, and landing pages. The campaign feature allows me to track everything involved with a specific campaign, which makes it easier to quickly show the impact the campaign has had on our marketing efforts without having to try to gather all of the information. Additionally, it has addressed our marketing automation and CRM needs. It has many other features that have provided us with more value, including the workflows. These are not only used to automate emails but also tasks and changes to contacts so we don't have to worry about manually changing them. We have a few different fields that need to be updated when a lead becomes a customer. When the sales team changes one field, a workflow will cause the other two fields to change automatically. Those fields are used in lists that determine who we send product update emails to when we want to update our customers specifically about something.
  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems.

Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
Read Heather Robinette, MBA's full review
Sean Dunshee profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.
  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.
Read Sean Dunshee's full review
Kirsten Meyer profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot's marketing platform is used by some organizations I work with as the center of their online marketing efforts, including housing the website, landing pages, email, social, blog, content offers, measurement, etc. Others use it in various configurations; for example some may have a blog hosted elsewhere and/or a website hosted elsewhere but with email, landing pages, social, and analytics done via Hubspot. It is used most successfully when there is adequate allocation of resources for content production. It can address business issues such as SEO, biz dev/leads, sales, and marketing.
  • Hubspot makes learning about online marketing accessible.
  • Hubspot is constantly updating its solutions to incorporate more features and the latest technology.
It doesn't make sense to go with Hubspot if you don't have the resources to devote to it. It's smart marketing and money well-spent AS LONG AS you are also factoring in manpower for content creation and actually using the reporting features. You also need to really think about what features you need and the cost of growing on the platform. If you want more features, that costs more money. If you grow your audience, that costs more money too. If you are never going to be able to afford the features you really want, or if you don't want to pay more when your marketing succeeds in growing your contact list, then consider other alternatives like SharpSpring that are less costly and don't penalize you for your growth. Also, if you are already heavily invested in Salesforce and you wouldn't need Hubspot's CRM, then explore whether marketing options built into Salesforce's platform may be a better fit.
Read Kirsten Meyer's full review
Adam Lumley profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses HubSpot for all of our client based emails and for lead generation. They provide automatic client communications, lead intelligence, competitive analysis, analytics, automated reporting, and much more.
  • Onboarding with them was an extremely efficient process.
  • They organized the entire process and held our hand along the entire journey.
  • The automation workflows have saved us countless hours over the last year and a half.
  • There was a bit of a learning curve with some of the automation workflows with regards to making them work for us but that is no fault of theirs.
  • Their customer support has been exceptional at ensuring we get things figured out in a timely manner.
The possibilities with Hubspot are extremely vast. Hubspot is very well suited for organizations who communicate with clients via email. The tools provided for lead nurturing are very helpful and effective. Hubspot is very well suited for medium to large businesses with a marketing department. Their full suite of tools may not be fully utilized by small businesses, but their CRM is free and would be a helpful tool to help them grow.
Read Adam Lumley's full review
Greg Linnemanstons profile photo
Score 10 out of 10
Vetted Review
Reseller
Review Source
HubSpot is our primary web and marketing automation platform, and we're a marketing firm. Everything we do for our marketing and most of the services we provide clients is done on and in HubSpot.
  • HubSpot is the highest rated (by users) marketing automation platform in the world, and it's because product development continues to be focused on giving users the best experience and the most power to impact their marketing and business development results. We believe the HubSpot CMS is the best web development product available because of ease of learning and use, security, and the incredible array of integrations available that continue to enhance business impact.
  • HubSpot is a fantastically easy publishing platform that makes it frictionless for distributed teams to publish SEO-optimized content, and always be on the same page about SEO strategy as you're creating.
  • The professional product is a great value for the capabilities that are included, and it makes small teams so much more effective at doing the work of a larger team from a single platform.
  • Product development never rests and is based on user experiences. We've been consistently involved in beta tests of new capabilities and almost as soon as we provide our impressions we see reflections in product improvements. Love it!
HubSpot is ideally suited for SMB businesses and organizations who are placing heavy emphasis on content creation, publishing, and curation, and those who rely on attracting relevant traffic to web properties for the purpose of business development, both new business and with existing customers. Any business that has a fairly high degree of customer consideration prior to purchase should be looking at HubSpot as the best tool available for a smaller marketing team to do what the big guys are doing with content marketing.
Read Greg Linnemanstons's full review
Scotty Hunt profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
HubSpot is being used as our sole CRM for both Marketing and Sales. We have actually created two distinct pipelines for each area (Marketing vs Sales). This way, we can use HubSpot for accurate prospecting and activity tracking for the process of qualifying leads. Once we have enough to qualify from a marketing standpoint, HubSpot provides us with gates of entry to move that account into a Sales Qualified stage.
  • Pipeline qualification
  • Activity logs
  • Contact filtering
  • Deal stage progression
HubSpot is extremely well suited for organizations who are trying to keep the process of customer interactions clean and organized. By utilizing the gating feature, we can control when an account moves into next stages by requiring certain parameters are being met. Reps can no longer move unqualified (as specified by the org) into advanced stages without meeting the criteria. This helps with forecasting and close rates for the business.
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Angela Lyons, MBA profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot is used across our organization in Sales, Customer Support and Marketing. Sales Team uses it to follow up on renewal accounts, as well as track daily sales made. The Customer Support team uses it to take inbound support requests and respond via email. In addition, we have implemented customer surveys and the knowledge base. Marketing uses Hubspot for landing pages, blog, forms, and email marketing.
  • Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
  • Drip/Nurture email campaigns. Easy to set up and maintain.
  • Reports and Dashboards are easy to implement and useful.
Hubspot is great if you have one domain. It's easy to learn, easy to implement and intuitive. If you have multiple domains for different lines of business it isn't as useful. Also, the more contacts in your database, the more you pay. Most of the marketing automation tools are this way, but even small business can have many contacts and that price can add up quickly.
Read Angela Lyons, MBA's full review
Corey McAdam profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
It’s being used by our sales and marketing teams as a way to manage relationships with our current and prospective customers. We have an abundance of leads, but needed a solution to keep track of who wants what and who’s responsible for who. This tool keeps track of our status with each individual and the appropriate next steps.
  • Manage prospects - who’s the point of contact for who?
  • Manage deals - what open deals do we have out there, and when do we plan to close
  • Manage relationships - what’s the status of each lead, when’s the next task due?
Great for staying on the appropriate timeline with each lead. Great for communicating with management regarding what’s needed to progress each lead forward. We use the tracking feature to see what techniques are working and what techniques aren’t working. Our click rate is valuable to our marketing and sales efforts.
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Veronika Baranovska profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot is at the core of our sales and marketing processes. With their CRM, Sales and Marketing suites, we've been able to scale our efforts and streamline how we work from day to day.

Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.
  • Brilliant marketing automation and content creation tools
  • Enhanced data and analytics for marketing and sales KPIs and processes
  • Ease of use and wealth of training materials (easy to onboard new staff)
HubSpot's marketing suite is all we ever need and more! Prior to working with this tool, we had a dozen tools doing different things. The difficulty in this approach was data management and lack of scalability. Now, we can create proper lead nurture and onboarding workflows as well as send out engaging marketing campaigns.

HubSpot's CRM has been massively improved since last May as HubSpot themselves moved over to their CRM instead of Salesforce. All other sales tools like chatflows, documents, templates etc. have proved super useful for your sales team and inbound efforts.
Read Veronika Baranovska's full review
Divesh Kumar profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Being a salesperson, I use HubSpot as a tool which keeps track of mail sent to the client and also identifies whether or not the client opened my email. Using HubSpot, we also check who are the people that have visited our website and what are the articles they read so that we can contact them accordingly. Hubspot is being used by only Sales and sometimes by Operation department in my organization. Directly or indirectly, HubSpot helps me to identify which group of people can be converted to the client, or it helps to identify who are the people who show interest in our business.
  • If I send the mail through Hubspot, then I can track out the details through it like when the mail was opened, how much time was spent by the client on it.
  • Also, using HubSpot I can keep track of all the projects received from a particular client.
  • It can be easily integrated with Outlook and the company's website.
It is well suited for salespeople and marketing people. The salesperson can keep the record of their clients and projects. Using HubSpot, one can easily organize and keep track of their work. So anyone or any organization looking for business development, aiming to expand their business, or wanting to get more clients can go with HubSpot. HubSpot integrations with other tools are easy, which in turn saves time and resources by getting many required things in no time.
Read Divesh Kumar's full review
Renaud Renvoye profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
At Varonis, we were using HubSpot to have visibility into who is coming to our website, what type of pages they opened, how long they stayed, etc. Marketing was using it to trace who was opening their emails and links. They had complete visibility into who we should follow up with from a sales standpoint.
  • Visibility
  • Traceability
  • Integration
I think HubSpot is very well suited for sales organizations who want to do some proactive prospecting. It is very useful to see who is opening emails, clicking links, visiting websites, and follow up with them. It is sometimes confusing to understand who is doing what and can be overwhelming to use a different platform.
Read Renaud Renvoye's full review
Yasmin Barroso Bastos profile photo
May 02, 2019

Recommend Hubspot!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot as our marketing automation tool. We send emails, make calls, have landing pages and forms that come from it so we can keep track of how things are going.
  • They connect to your Gmail, so whenever you send an email from Gmail you can CHOOSE whether it gets sent to Hubspot or not.
  • They track whether people have opened your emails or not, so you get to see how your email is doing.
  • Hubspot makes it easier to track which contacts are mine and when was the last time I contacted them.
HubSpot is well suited for those who want to create a marketing campaign and keep track of what is working and what is not, and how your leads are doing. You can check when they become an MQL or an SQL and how long they were each thing before moving along the sales funnel. It is also well suited when there is someone taking care of it, as it can get messy and confusing. HubSpot is not well suited if there will not be a person there taking a look and keeping HubSpot clean. If HubSpot is not clean all the metrics can become messy and not valuable, then it is hard to see what is working and what is not.
Read Yasmin Barroso Bastos's full review
Sam McCue profile photo
August 10, 2019

HubSpot: Welcome home

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.
  • Marketing automation.
  • Closed-loop reporting.
  • Attribution.
If you are building a sustainable inbound marketing campaign, HubSpot is your best friend. Creating content that adds value is only half the battle. The. You have to properly serve it up to your ideal customers in such a way that allows you to attract customers, convert them, and then delight them.
Read Sam McCue's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hubspot was used to track marketing engagement across the marketing, sales, and business development teams. This helped us generate warm leads and identify prime times to engage users, as well as identify new contacts within organizations.
  • Easy to use views and filters
  • Clear distinctions between views and submissions on pages
  • Easy to understand prospect profile pages
Was extremely helpful for generating warm leads (vs cold leads) for our business development team. Helpful for us to identify opportunities for expansion based on new content downloads from our website about different products.
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September 10, 2019

HubSpot is great!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot for our Sales and Customer teams. We use it for everything from managing our leads that we generate, through upgrades/renewals/cross-sells with our current clients. It helps us keep a central place for all client data from the moment they convert through purchasing our product. We can all communicate and track tasks in one place and it's very helpful when you have four teams attempting to access this data.
  • Workflows for tasks and automated emails when necessary
  • Custom fields
  • Form building for paid landing pages
HubSpot is well suited for small to medium sized businesses looking to ramp up their CRM experience. It is not as robust as say Salesforce, but if you know how to use HubSpot, it gives you exactly what you need. Reports are great, workflows are extensive, and there are an endless amount of fields to choose from, or you can create your own.
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Score 6 out of 10
Vetted Review
Verified User
Review Source
I use HubSpot mostly to track email activity (open rates, etc). I used the CRM function for some time, but my business doesn't have much of a use for it, given our small size.
  • Training -- there's lots of great material for general use.
  • There is a free option.
  • You can use multiple email addresses/accounts.
I used HubSpot as a sole-practitioner and found that the free version met enough of my needs. I didn't use much of the CRM functionality, but I do like the ability to track and store communication to refer back to. The activity tracking is useful and I liked the mobile application piece.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We leverage the HubSpot platform to better optimize and track user behavior in our inbound marketing channels. It's one of our primary vendors that we utilize and has helped us set up landing pages and lead gen flows quickly and easily. The amount of value they provide even on their free tier allows small business to get up and running like a much larger company fast. And they provide additional functionality as you grow, so when you're able to spend a little (or a lot) to expedite your early growth they scale very well.
  • Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
  • Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
  • Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
HubSpot offers a wide variety of products for almost any scenario. That being said they have most of the best products behind paywalls which is fair but hard for an SMB trying to assess products to meet their business needs. Their products are great for B2B focused businesses but may not be the first choice for smaller DTC companies.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • HubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path.
  • The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot!
  • HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!
I've recommended HubSpot to any of my colleagues who struggles with marketing automation, analytics problems, or conversion issues either with marketing or sales. It's worth the investment because it works. The consultants at HubSpot will do everything possible to put your company on the right track to generating more visits, leads and customers for your organization.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot is used by our marketing, sales, and customer success departments. We use HubSpot for email automation, live chat, landing pages, our website, occasionally social media, sales pipeline, and so much more. I really love using this tool. It provides our sales and marketing team with so much valuable information and allows us all to have visibility on what is in the sales pipeline, and what our customers and leads are doing. Having our website in HubSpot makes editing it so easy, especially for people who have zero technical experience.
  • It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
  • We have an overview of our leads activities, which means we can improve our content offerings.
  • The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
This tool is a much-needed part of our company. Marketing, sales, and customer success use HubSpot every day. We all have a clear overview of how we're doing from a sales side, as we can see demos booked, deals won, etc. It also helps with marketing automation, which ensures our product trialists are well taken care of during the onboarding process, and allow us to track their activity so that we know where we can improve.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.
  • Information sync between Hubspot and Salesforce.
  • B2B lead nurturing across multiple channels.
  • Ease of use and intuitive user interface.
HubSpot is great for all sorts of businesses as they offer multiple packages. Depending on how robust your marketing stack is it may or may not be a great fit. If your goal is to automate a lot of routine tasks without spending a lot of money and having a friendly user interface - go with it. If you need native integration with some of the biggest CRM systems and in-depth reporting you may want to look at other tools. Also, if you have advanced knowledge in email production and sending, Hubspot's template editor has a lot of limitations.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.
  • Intuitive interface.
  • Blog management is simple.
  • Social media publishing tool is extremely easy to use.
HubSpot is a strong marketing automation tool but it's weaker on the sales side of things. If you're looking for an all-in-one marketing software, it's a good option. It's the backbone of our marketing stack. It's an excellent option for blog hosting and social media management.
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Score 2 out of 10
Vetted Review
Verified User
Review Source
HubSpot was an amazing insight on email opens and how my inquiries are treated. I knew when my emails are opened and if I should or should not follow up. Everyone in our company used it on a regular basis and we checked their feed daily for over 4 years now.
  • They are probably good with marketing, but I haven't used their marketing tools so I can't say for sure.
Email tracking was good, that is the only functionality we used and it's been working extremely well until they decided to cut it. Very unfortunate for us and other members of the community who, until today, requested HubSpot to bring the functionality back. It allowed us to track emails and see when they are opened by our prospects. It helped us with our decision making and helped us generate more business and engage in timely communication.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We are at the tail-end of the process of setting up HubSpot. We purchased their marketing enterprise solution to replace our existing CRM. We use HubSpot for emailing marketing, landing pages, and both outbound and inbound marketing campaigns.
  • Emailing marketing.
  • Landing page inbound marketing campaigns.
  • Social media communications.
HubSpot is great for teams building inbound and outbound marketing campaigns. It integrates with Salesforce, Vidyard, and other really useful tools seamlessly. Setting up landing pages, emails, and campaigns around both, is all very simple in the tool. List management is also easy to understand, set up, and use as a part of your campaigns.
I wish there was a simpler WebEx integration. Also, having to have more technical knowledge to set up some of the landing pages is not ideal. For example, to update certain default pages in HubSpot you have to know some CSS, which requires technical assistance.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot mainly in the marketing department for email blasts, social media posts and workflows. It basically covers everything we need for marketing and its analytic tools are easy to use and make it easy to generate reports. HubSpot helps us segment contacts easily with smart lists so you can easily target the contacts you want to send emails to.
  • Workflows are easy to set up and run.
  • I like how the campaigns pull everything together in a place for us to review.
  • Smart lists make segmenting contacts easy.
It's good for a small business like us.
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Feature Scorecard Summary

WYSIWYG email editor (295)
8.0
Dynamic content (295)
8.2
Ability to test dynamic content (273)
8.1
Landing pages (324)
8.8
A/B testing (251)
8.5
Mobile optimization (316)
8.7
Email deliverability (325)
9.0
List management (325)
8.6
Triggered drip sequences (242)
9.1
Lead nurturing (317)
8.9
Lead scoring and grading (290)
8.7
Data quality management (294)
7.7
Automated sales alerts and tasks (264)
8.3
Calendaring (274)
8.2
Event/webinar marketing (225)
8.2
Social sharing and campaigns (306)
8.3
Social profile integration (297)
8.1
Dashboards (327)
8.1
Standard reports (324)
8.4
Custom reports (287)
8.5
API (226)
8.2
Role-based workflow & approvals (247)
8.7
Customizability (269)
8.5
Integration with Salesforce.com (202)
8.2
Integration with Microsoft Dynamics CRM (80)
7.6
Integration with SugarCRM (76)
7.5

About HubSpot

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more. The vendor says over 18,000 customers in more than 90 countries use HubSpot’s all-in-one marketing & sales software platform to transform the way they connect with new customers.

HubSpot's all-in-one marketing automation suite broadly includes:

  • A Content Management System to create and manage forms, landing pages, templates and blogs
  • Online Marketing capabilities to ensure that content can be found through search engines, social networks, email, blogs, etc.
  • Lead Management for generating, nurturing, scoring, segmenting and tracking leads
  • Reporting & Analysis to track and optimize all marketing data including contacts, content and website

HubSpot's marketing platform integrates with popular CRM systems like Salesforce, or can be used with the free HubSpot CRM for a true all-in-one experience. The vendor says this results in less hassle, more control, and an inbound strategy that actually works.

HubSpot aims to help businesses leave behind dated approaches to driving business growth in favor of an inbound approach - attracting new visitors, converting them as leads, closing them as customers, and delighting them over the long term.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic$200per month (up to 100 contacts)
Pro$800per month (up to 1,000 contacts)
Enterprise$2,400per month (up to 10,000 contacts)

HubSpot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish