Overall Satisfaction with Marketo
We use Marketo to run just about everything. I've used HubSpot and Silverpop in the past and so far I like Marketo the best. We have an interesting use case where a single instance is being used to run dozens of companies under one main umbrella. It causes lots of complexity for us, but for the most part it works (making use of the multiple partitions).
- Very flexible
- Reliable (almost no crashing)
- Awesome advanced functionality around dynamic content and programmatic logic
- Performance (regardless of how complex or well-used the instance is)
- More functionality included in the core product
- The basic reporting is pretty terrible
- Engage and grow customers over time
So far so good. We have a ways to go but we have quite a few intricate programs set up to help us manage our leads and keep them engaged. I inherited the instance we are using so I am still making fixes from the initial setup.
- HubSpot and Silverpop
Marketo is better suited to bigger companies and more complex flows than HubSpot but is similar in how easy it is to use. Marketo is much more intuitive than Silverpop but isn't any better with complex flows. Marketo seems to be the sweet spot between the two from my experience. I like the "programmatic" logic that is pervasive on the platform. Less technically inclined users may see that as a weakness but it is certainly a strength in my books.
If your organization wants the best of the best reporting, Marketo is not your best bet -- not unless you are willing to pay extra for their specific reporting modules. It is the first Marketing Automation system I've seen that has so much core functionality split out into separate modules. By far my biggest complaint.