Marketo
Updated September 23, 2016

Marketo

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used to improve our marketing efforts so that we are more efficient. Though the marketing team members are the main stakeholders, both marketing and sales are using the program.
  • Training the team to use the program. Our trainer was great and made getting into the program easier.
  • Reports. It is fairly easy to set up reports and make them available to people who need them.
  • Support. The community is very helpful when problems arise and their help staff is usually available to assist when needed.
  • Hard to use. There is a very steep learning curve.
  • Organization of where features and programs are within Marketo is confusing. I'm very thankful for the search feature or else some items could be lost forever...
  • Everything is an add on. You negotiate a price then find out later that basic things that should have been included or at least mentioned in the negotiation are additional money.
  • Engage and grow customers over time
Not yet. Too many problems.
  • Eloqua
We have not used Eloqua but from the sales presentations it appears to solve several of the issues we encountered but for a premium price.
When everything is working, Marketo does a suitable job. The problem is inconsistency and we have had several problems. The problems are usually addressed but each problem takes away time from us using the program as needed. We chose Marketo because of the savings but I would be hesitant to recommend Marketo.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
6
Landing pages
7
A/B testing
8
Mobile optimization
6
Email deliverability reporting
4
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
3
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
8
API
2
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated