Great SFDC integration and evolving functionalities
Updated November 03, 2017

Great SFDC integration and evolving functionalities

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used by the marketing department and highly influences the sales and development team with all the data that is pushed over to Salesforce. We are using it for email marketing, testing, optimization, paid ads, and analytics. We also are starting to use it heavily for revenue attribution and overall pipeline analytics. It helps us heavily with segmentation and personalization. The efficiency it provides in email marketing is vast - e.g. one of the best features is the ability to enable modules for emails that you can turn off/on and reorder. It also allows for specific sections to be shown to specific segments only.

Pros

  • Ability to clone programs and use tokens on a program level - you can create new programs and simply switch out some details in minutes.
  • Email editor 2.0 allows you to turn specific email sections off or on.
  • Templates allow you to create changes on all landing pages at once - helpful in footer or header updates.

Cons

  • Some glitches and bandaids.
  • Way too many tabs are opened.
  • SFDC-MKTO integration is great, but multi-select fields in salesforce are transferred over as a string with semicolons as a separator. This causes a lot of issues in segmentation for us, since we have to use "includes" instead of "is".
  • Engage and grow customers over time
  • Measure marketing investment
We have only had marketo at my current company for about 3 months, so this is hard to say. I can say that we are on the right track now. Our previous automation software had plenty of glitches and did not have a good integration with salesforce.
  • Eloqua
Not even comparable. The previous software was very glitchy and did not integrate well with salesforce. The data it pushed to salesforce could NOT be trusted - it was always off. It's very difficult to create campaigns and there was no program view keeping all the pieces together. The campaigns looked funky and were difficult to set up.
250,000 to 1 million
B2B
It's very appropriate for webinars, attribution, segmentation, and plenty of powerful tools. It is not appropriate for small companies with a low lead volume. It is not appropriate for folks that are only doing simple email marketing and do not need a higher functionality.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
6
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
9.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
8.5
Calendaring
7
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
7.5
API
5
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9

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