Probably the best MAP for SalesForce users
Updated November 02, 2017

Probably the best MAP for SalesForce users

Benjamin Jacquet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • ABM, Email Insight, Calendar

Overall Satisfaction with Marketo

Working in an agency, I found Marketo generally used nation/regionwide across variety of department such as marketing, CRM, customer experience, sometimes including sales.

Problem solving changes depending on the client but would generally revolve around areas such as:

  • Drive efficiency by automating repetitive tasks
  • Scale marketing practice to reduce execution time
  • Optimize Marketing practices by monitoring performance and running A/B tests
  • Push towards omni-channels strategy by integrating a variety of channels/campaigns within a single platform (Emails, SMS, Social, Events etc.)
  • Unifying a fragmented view of data by feeding it all in Marketo and generating holistic reports
  • Gaining visibility on Marketing initiatives performance and end-to-end customer journey
  • Helping align Sales and Marketing department and improving the lead generation process and conversion rates
  • Improve prospect/customer experience by building scalable yet highly personalised experiences
  • Allow foray into customer personas
  • Ease of use with virtually endless possibility
  • Great flexibility with very little constraints as to how your automation should work, further supported by APIs and webhooks
  • Marketo community and support is very knowledgeable and really help with overcoming roadblocks
  • Tokens allow to easily create very scalable program templates
  • Powerful integration with SalesForce (I haven't worked with Microsoft Dynamics)
  • Dynamic content is powerful and easy to use
  • Powerful out-of-the-box reporting with additional possibilities for power-users
  • Segmentations are easy to setup and scale
  • Dynamic content dependency on segmentation limits its use to largely-scalable criteria
  • Landing page editor isn’t very flexible (though it is meant to be updated with email editor 2.0-like capabilities)
  • CRMs other than SalesForce require much more work to set up
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Marketo offers more powerful automation and reporting and seems to be all around more oriented towards large enterprises needing of a very custom solution that can evolve and scale with them. On the other hand HubSpot wants to be an all-in-one solution that does it all but not as well. Choice really comes down to business size and need and what problem one is trying to solve.
[It's] Well suited for businesses desiring a powerful platform they will be able to expand on and that will give them the flexibility to build automation the way they need it rather than how the platform wants them to do it. Particularly true if you are already using SalesForce If however your business has fairly simple needs or doesn’t have a CRM, other platforms like HubSpot might be a better choice.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM

Evaluating Marketo and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
Would not change. Marketo prove to be a satisfying solution in the desired areas.

Marketo Support

During 2 years of using Marketo I have been using Marketo support a lot! Not that I always need it as many answers can be found in the community but it consistently prove effective, getting replies generally within hours and them being very knowledged.
Support is very involve into providing us with the best and when faced with difficult situation, willing to make some research and/or escalate cases to the proper stakeholder.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - Premium support allow to have a direct phone line to a consultant. While not always necessary it prove very helpful during large scale projects such as massive program roll-out or CRM migrations
Yes - While I encountered bugs in Marketo, these were always non-critical issues therefore I did not specifically monitor the resolution of these once raised. Bugs were ultimately solved but I wouldn't be able to report on how long it took.

Using Marketo

The use of the platform is very streamlined and therefore many things can be learned once and applied to the whole platform.

Editors for emails, form and landing pages are quite easy to use (though landing pages somewhat lags behind the other two), and offer a lot of complex possibilities in a quite user friendly package.

The platform has a lot of out-of-the-box reporting really facilitating performance analysis for non-technical users.
Like to use
Relatively simple
Easy to use
Technical support not required
Feel confident using
Slow to learn
  • Campaigns/automation build
  • Segmentation
  • Assets build (emails, landing pages, forms)
  • Administration tasks
  • Marketing Calendar