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My views on Marketo
August 26, 2016

My views on Marketo

Luis Acosta | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for email campaigns to prospective law students.
  • I think that Marketo is very user friendly in that you can navigate throughout the system without really getting confused.
  • I like that you can do everything in Marketo such as uploading the leads to its database, manually or through import files. You can create email templates in the design studio from scratch or by uploading an HTML.
  • The analytics are very easy to use as well. Using smart lists makes it simple to understand the way you're supposed to create the report.
  • Analytics could be more advanced. As easy as it is to use, you could also say this feature could use a little more sophistication or integration.
  • The forms are a little outdated and could be more enhanced.
  • The pricing per leads in your database could be a little more reasonable.
  • Admissions
  • Communications
  • Other
I know that other departments are using Marketo, I am not sure exactly as to how they're using them.
Before I started working for the University of Miami School of Law, my office was using TargetX. They were not too happy with their service based on the pricing and analytics that were provided. Marketo has been a lot better for us since we've been using it.
10,000 to 25,000
I think that Marketo is a great way to do email marketing, and it can also be used as a way to keep track of your leads as well. I really enjoy using it, and have never really had any problems with its functionality. At times it seems as if the system can run a little slow, but it has never been that bad. If I were to nitpick a little, I would say that the field length has limitations when uploading an Excel file to import leads. This can create limitations for using campaign IDs for certain campaigns.

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
5
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
7.3
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
7.0
Calendaring
7
Social Media Marketing ()
Not Rated
7.0
Dashboards
6
Standard reports
8
Custom reports
7
7.3
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8