Marketo is a fantastic product.
September 12, 2018
Marketo is a fantastic product.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is primarily used by the Marketing team, but also with Customer Success and Support. Primarily it enables us to scale and measure activity across our prospect and customer teams.
- Productivity - tokens and templates enable teams to set up new programs very quickly.
- Integrations - primarily Salesforce for us, but with other vendors to extend the platform.
- Ease of use - the basic concepts are quick to pick up.
- Some customisation of the reporting side to enable attribution to more accurately follow your business process.
- Editing program meta data - it's not sexy, but updating metadata such as names, descriptions, tags and costs one-by-one can be painful.
- Speed up the CRM sync - some good work has been done already
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Within our customer marketing (product launches, upsell, cross sell) we're using Marketo to integrate with CRM data in order to help us segment which customers are most likely to have a need for different products. With various engagement programs, we're creating marketing activities to educate, promote and create a space for discussion between our account managers and customers.
In lead management and new business, we're using behavioral actions and intent data to identify the best MQLs, with lead scoring as a secondary measure. Our goal is to increase our conversion from MQL to SQL (meeting) by 20%, we're half way there.
In lead management and new business, we're using behavioral actions and intent data to identify the best MQLs, with lead scoring as a secondary measure. Our goal is to increase our conversion from MQL to SQL (meeting) by 20%, we're half way there.
250,000 to 1 million