Marketo good and bad
September 19, 2018
Marketo good and bad
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
Marketo was being used by the ecommerce department, so every online transaction with the web platform involved Marketo. The company uses Marketo to keep track of analytics, sales, email, mobile, and social promotions. We also use Marketo for other aspects such as web design management. It addresses problems such as lack of customer reach and engagement.
- The platform keeps track of all the information on our end as well as the customers end.
- It links all affiliate, social, email, and web so it is all connected and not separate platforms.
- It is an up to date and easy to navigate platform on business and customer end
- It is digital based marketing, which isn't bad, but it is directed towards that, so if your company isn't, this is not the platform for you.
- Price wise, it is not the best priced platform in the business, but not outrageous.
- It is hard to reach out personal agent for customer care sometimes.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
Increase revenue within existing customers is a huge desire of ours. Since it is cheaper to keep a returning customer rather than reaching out to pursue new customers, we try to focus on that. A returning customer also means a happy customer and a loyal customer that will come to us with all of their needs.
Oracle is content heavy, used throughout our whole company, not just in one department. Oracle is helpful and stores information keeping track of dates, and so much other necessary and valuable information such as manufacturer part numbers, shipping information, etc. But functionality wise, Oracle is a bear. It is highly outdated, hard to learn and frustrating to navigate.
Less than 10,000