Marketo is best in class
May 10, 2017
Marketo is best in class
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
[It's] used by marketing and sales engineers to control the CRM. It's used for content, nurture, user journey, lead scoring, and more. It addresses the problem of reaching the right customer with the right message, and following the user journey from A-Z. It helps with full funnel strategy. [It also] automates a lot of work for marketing and sales.
- User Journey
- Nurture Streams
- Content Creation and Distribution
- Aligning marketing messaging across channels
- A little clunky
- Lead Management
- Prospecting / New Business
Drive leads down the funnel and turn them into repeat customers. Using content, nurture, aligning marketing messaging across channels. Testing + reporting capabilities tie to salesforce.
Marketo is the most robust in class and is a proven champion in the space.
Not available