A seamless marketing experience
Updated November 03, 2018
A seamless marketing experience
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
It is used within our marketing department. We use it as an engagement platform to manage leads and contacts and deliver relevant information to them at the right time while helping our sales team effectively engage with them when the time is right. Marketo also helps us measure our departmental metrics and assess our influence on revenue.
- Intuitive and simple campaign setup.
- Once templates are built, it's relatively easy to build landing pages.
- Orchestrated multi-channel engagement.
- The UI has a dated feel to it and should be modernized.
- There are numerous small things that could be better implemented or improved upon like being able to sort by custom fields in a report view.
- Processing time can be slow at times. Often laggy.
- Lead Management
- Prospecting / New Business
We use the system for Demand Gen activities, customer and partner ennoblement, sales insights and sales development, community involvement, lead scoring and nurturing new clients.
10,000 to 25,000
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Channels
- Email Templates
- Forms
- Email and online marketing. Helps us effectively engage with our customers.
- Lead Management. Helps us manage our lead generation process.
- Reporting and Analytics. Generating reports helps us identify problem areas, lead management and trends.
The revenue explorer. For example, it helps us know how fast we are growing. How profit has changed and the impact of marketing investments.
The community is a fantastic resource for getting help and is a big part of what we like about the product. Members are active and questions are answered timely and has helped us on many occasions.
Each competitor has their own strengths and weaknesses, but Marketo has won with great customer service, ease of use and continuing innovation for a great price.
The best feature of Marketo is that it's all just data. It doesn't care if its a lead or a contact and provides tremendous flexibility on how to squeeze value out of that data.
Benefits of using some of Marketo's core features
We use it to support sales goals. Its segmentation and data management capabilities allow us to effectively manage out leads. We use it up-sell and cross-sell. Marketo has strong tracking capabilities and by leveraging that we can deliver timely content and keep our client services team informed. We also use it to manage new product launches by effectively tracking lead engagement and thereby delivering relevant content.
Email Send, List import, web, webinar, seminar
List import allows us to track the acquisition of these records so we can measure the ROI of the record. We can see how many new names were acquired so we can ask vendors for a credit for names we already own. For seminars, we use tags or the program name to differentiate between the different types in reporting to differentiate between lunch & Learn seminars vs others, etc. Online Advertising and web ads on different websites promote our company or content which lead to a form on our website.
Highly satisfied. It's powerful, but must be setup and used correctly for maximum value. It's fairly easy to segment our audience using a scoring methodology based on attributes.
We segment based on demographics and behavior. Our decision-makers are more inclined to download content assets focused on driving ROI compared to our practitionerss, who are more interested in content on day-to-day productivity. Hence, downloading those content pieces should are scored higher than others so our sales team can prioritize decision-makers. Those later in the buying cycle are also scored higher based on their actions like requesting product demos, etc.
We utilize interesting moment tokens to pull in the action and assets that triggering alerts. We use interesting moment tokens for things like "Filled out form: Global-Web-Forms.Contact Us" in your alerts. The tokens used for that would be: {{trigger.Trigger Name}}: {{trigger.Name}}
Providing us with valuable information which has allowed us to generate more opportunities and close more deals faster for more money.
We utilize custom lead forms using the audience module. The forms are used to capture user information. The data is used to help us customize future communications. We've seen positive results from using forms.
We use them for new product announcement, events, seminars, etc. They are used when we want to engage our customer base.
They are pretty easy to setup with a little basic html knowledge. They can easily be tweaked for re-usability.