Overall Satisfaction with Marketo
Marketo is being used by our Account Development Representatives and our Account Executives. It helps us score our leads based on their activity on our website. It helps us determine who is a "hot" or a "cold" lead when they come in and what our follow-up to them should look like.
- Tells you how to follow-up with your accounts.
- Tells you how immediate the need is of the client.
- Tells you the quality of the lead coming in.
- Sometimes a hot lead will come in under a "Gmail" or "Yahoo" email address and it will come in as a "hot lead".
- Sometimes the "web activity" doesn't pull through right away.
- The "score" tab isn't relevant to account executives.
- Prospecting / New Business
The goal with marketo is to determine which prospects are ready to buy and increase new product sales. Marketo helps us determine how we should use our time more effectively and efficiently.
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