It's a commodity!
May 12, 2017
It's a commodity!
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketing uses Marketo to run and track marketing campaigns. They send emails, host landing pages for content (white papers etc). Our product team also uses Marketo for email blasts to all users when necessary (product launches, policy and terms updates).
The main business problem it solves is collecting and tracking leads as they interact with us across platforms.
The main business problem it solves is collecting and tracking leads as they interact with us across platforms.
- Host landing pages
- Integrate with Salesforce
- Easy to manage
- Landing page template builder is terrible
- Landing pages do not support SSL
- Need additional product (currently Brightfunnel) to really track revenue and opps generated by a campaign
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product Launches: Increase product usage and stickiness. Drive conversations with prospects who felt we were missing something previously.
Cross-sell/Upsell: Create ops and drive growth.
Lead Management: Keep the leads warm and nurtured.
Prospecting: Find names for our BDR team to reach out to.
Cross-sell/Upsell: Create ops and drive growth.
Lead Management: Keep the leads warm and nurtured.
Prospecting: Find names for our BDR team to reach out to.
About the same as Pardot. We selected Marketo because our head of marketing and lead gen folks had previous experience with Marketo and were more comfortable with it.
25,000 to 100,000