Salespeople need this tool

Our sales operators currently use Marketo to qualify leads that they enter into Salesforce and we salespeople call on. I love it - I know how good a lead is based on the info Marketo provides. I sort my leads by Marketo info and it helps me be even more successful. This is used in our sales department.

Marketo has really helped me prioritize leads which is important when you're in sales. They help target the right consumer which saves me time and helps me identify who really needs my product.

I've used Marketo to create custom content and target specific users. I sell SAAS to small and medium sized businesses and my normal audience are HR members and/or operation members. Being able to create specific content that will engage my target audience and increase the open rate of emails has helped me shorten my sales cycle.

I think its important to really research and set up some time with either a Marketo rep or someone in your organization that really understands all of the potential Marketo offers. I had no idea that you can use Marketo in so many ways- dive deep and get creative.

There is nothing better than having the ability to share best practices. We all use technology in different ways and having the opportunity to share those use cases with other users is important. The support that Marketo offers is amazing as well.

Read, learn, research. Identify the outcomes you want to have and then work with someone that has used Marketo in the past to make those a reality. This tool seems limitless in its use cases, so don't confine yourself to only using this tool to generate regular leads- get creative and grow your sales cycle!