Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Marketo helps us understand how prospects are interacting with our content. From a sales standpoint, it allows us to tailor our pitches to what is the most interesting to that specific prospect.

Pros and Cons

Pros

You're able to see exactly what web pages your prospects are spending time on and how they come to your website.
You can see if a prospect goes back to one web page often - which would show that it's a topic they're particularly interested in.

Cons

Sometimes the info doesn't load fast enough - will take a few hours.
Some glitches with salesforce - for example, if you convert a lead into an account you loose the Marketo activity for a day or two.

Using Marketo to Support Sales Goals

Prospecting / New Business

I'm trying to book appointments with new or existing leads. Marketo helps by telling me when they've interacted with the website and how.

Alternatives Considered

Highspot

Highspot helps track the interaction with emails and some landing pages.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Marketo is awesome for marketing or sales departments who want more information on prospects or clients' interaction with their content. From a marketing standpoint, you can see where traffic is coming from, what landing pages convert to leads, and which campaigns are producing the best results. From a sales standpoint, you're able to tailor your approach to what caught your prospects' interest.

Adobe Marketo Engage Feature Ratings

Comments

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Marketo is awesome!

Software Version

Modules Used